Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Sarkar will be responsible for extending and adding greater value to current capabilities within the agency’s strong media planning function.

Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she led several campaigns for iconic brands like Dove, Closeup to name a few. She also worked with Madison where she helped set up and lead their integrated media planning teams.

With over 15 years of industry experience, integrated media planning and strategy is core to Pranali’s area of ​​expertise. Sarkar has seasoned expertise in the FMCG and Telecom categories, and his rich diverse portfolio includes the country’s top advertisers including Unilever, Mondelez, ITC, Godrej and Reliance, to name a few.

Speaking on Sarkar’s appointment, Amardeep Singh, CEO of Interactive Avenues – A Reprise Network Company, said, “As more brands embark on digital transformation, we are striving to deliver business results. with specific goals and that’s where Pranali comes in. His experience and our portfolio are a perfect fit for our integrated business and complement our data-driven philosophy. We are delighted to have him on board and wish him every success.

About her new role, Pranali Sarkar said, “The reputation of Interactive Avenues precedes itself. The company operates in a highly competitive industry and is at the forefront of global media capabilities. All of this supported by a dynamic management team of which I am delighted to be a part. I look forward to using this opportunity to further elevate and improve the existing media function by creating new era solutions for client and agency business results. »

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Cathy W. Howerton