India Digital Marketing Market Size, Share, Trends, Growth, Forecast Analysis 2021-2026

Indian digital marketing market

India Digital Marketing Market to be Boosted by Improved Internet Connectivity During the Forecast Period 2021-2026

30 NORTH GOULD STREET, WYOMING, USA, August 17, 2022 / — Expert Market Research’s new report titled “Indian digital marketing market sizeShare, Price, Trends, Growth, Report and Forecast 2021-2026′, gives an in-depth analysis of India’s digital marketing market, assessing the market based on its segments such as end-user industries and digital channels.

The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2016-2026)

• Historical market size (2020): 353 billion USD (global digital marketing market)
• Forecast CAGR (2021-2026): 17.6% (global digital marketing market)
• Forecast market size (2026): 930 billion USD (global digital marketing market)

During the historical period of 2016-2020, the digital marketing market witnessed tremendous progress owing to a huge boom in the demand for smart devices, especially smartphones. There is also a considerably large young population, which has also led to a considerable shift towards the adoption of newer technologies. With the emergence of India and China as major economic centers, there has been a general increase in economic prosperity over the years. As people depend more and more on the internet, the need for digital marketing has also increased tremendously and multiple means are being used by businesses for this. Going forward, the value of this market is expected to increase rapidly along with the growth rate.

Industry definition and major segments

Advertising using digital screens, such as mobile phones, television, advertising screens, mainly using the Internet, includes digital marketing. Major activities involved in digital marketing include content marketing, search engine optimization (SEO), search engine marketing (SEM), content management, social media marketing, posting book advertising, data-driven marketing and e-commerce marketing. The means of digital marketing have also extended to offline platforms like mobile phones (through SMS or call-tunes).

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Based on end-user industries, the Indian digital marketing industry can be segmented as follows:

• Automotive
• Consumer packaged goods
• Telecom
• Immovable
• Detail
• Others

The market can be differentiated by digital channels by:

• Advertising by e-mail
• Search Engine Optimization (SEO)
• Interactive consumer website
• Online/display advertising
• Blogging and podcasting (including microblogging)
• Social Media Marketing
•Mobile Marketing
• Viral marketing
• Digital OOH media
• Online video marketing
• Others

Market trends

As the popularity of social media is growing not only among India’s young people but also among its elderly population, marketing companies have had to reorient their advertising methods to target all sections of the population. Increased Internet connectivity and improved Internet speeds have helped people across the country access content on the Internet, which opens up new audiences for marketing companies. As industrialization increases across the country and more people buy smartphones than before, the audience on the internet has increased further. The overall growth of the economy and programs like Digital India are expected to lead to tremendous growth in digital marketing across India.

Main market players

Major market players are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd and Phonethics Mobile Media Pvt. Ltd, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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