Important points to consider before starting a career in brand management
By Amandeep Kaur
“Your brand is the most important investment you can make in your business.” –Steve Forbes
Well, there are so many brands selling different products. But have you ever wondered why some products are so successful while others struggle to acquire customers? The answer is simple and straightforward: Successful brands have brand managers who have reshaped and developed brand messages that appeal to both current and potential customers.
The basics of brand management
You may have heard phrases such as “mega billion dollar brands”, “purpose driven companies” and “most loved brands”. A brand manager is the one who created each of them.
Brand management is a marketing function that uses tactics to incrementally increase the potential value of a product line or brand. Price increases and the emergence of loyal customers are enabled by positive brand associations, aesthetics or a high level of brand awareness. Managing brand reputation involves creating a favorable first impression in the eyes of consumers and increasing product sales and market share.
What does a brand manager do?
Brand managers are essential to today’s modern businesses. Their position is becoming more sophisticated than ever with the introduction of artificial intelligence, data science, social media, digital marketing, growth hacking, personalized marketing, among others.
One of the responsibilities of a brand manager is to follow market developments. They build consumer confidence in the brand, manage its reputation, assess product fit for the market, create marketing and advertising strategies, and design packaging consistent with brand identity, purpose, and vision.
What differentiates a marketing manager from a brand manager?
A brand manager is responsible for brand strategy, which is the story a company delivers to its customers about what makes its products special, what we deliver that no one else does, and why or how it benefits. to the client. A marketing manager, on the other hand, is in charge of customer outreach strategies for the company.
Successful Brand Managers Have Five Key Traits
- love for storytelling
- Ingenuity and ability to extract customer information
- A data-driven, strategic and analytical perspective
- Knowledge of social media and technology
- Communication, presentation and persuasive skills
Types of Brand Managers
Marketing Manager : Marketing Manager: A company’s marketing manager is responsible for managing and directing the marketing strategy. The marketing manager must decide how to use marketing efforts to advertise or sell goods and services.
Marketing Analyst: The responsibilities of a marketing analyst include analyzing consumer behavior in the company’s target market as well as closely monitoring the market and competition of the company they work for. A company’s market analyst helps draw conclusions about what product or service to sell, to which customer segment that establishes the target audience, and at what price the product or service will be made available to potential customers .
Luxury Brand Manager: Luxury brand managers are responsible for maintaining the communication and positioning strategies of exclusive companies. They conducted market research, set prices and estimated the profitability of products and services.
Advertising Director: Advertising managers ensure that advertisements for products or services are placed in relevant media and are seen by the target market.
Content Manager: A content manager is in charge of the brand’s overall communication plan. All materials must be delivered in accordance with brand values, beliefs and procedures.
Marketing director: Making all strategic decisions for the company falls under the purview of the marketing manager, also known as the strategic level manager. The marketing editor also renders opinions on sales, merchandise, and brand statements.
Product manager : Roles where you work closely with the design team to deliver the product plan are increasingly in demand. Aspects of the job include understanding the customer experience, detecting and resolving product gaps, and creating innovative ideas that expand market share.
Brand management is a marketing function that uses strategies to increase the perceived value of a product line or brand over time. With strong brand awareness and positive brand associations, effective brand managers help items or services command a premium price in the market. Today, brand managers are responsible for virtually every industry, product, and even successful or famous country.
The author of this article is Founder, CEO, Phoenix TalentX Branding. The opinions expressed are personal.
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