Imbue Natural ropes at Lyxel&Flamingo as digital marketing partner

Following a multi-agency pitch, Imbue Natural, a women’s personal hygiene and wellness brand, has partnered with digital marketing agency Lyxel&Flamingo to manage the brand’s media marketing mandate , which includes search advertising, discovery and display advertising, platform-specific ads, SEO, influencer management and digital media buying.

The agency is responsible for leveraging its collective creative, strategy, and media marketing skills to improve brand recall, brand loyalty, digital footfall, engagement, and conversions.

Imbue Natural is a feminine brand that draws its inspiration, wisdom and values ​​entirely from nature.

“To be their voice and create a safe platform where we can engage in dialogue on women’s health issues that are often overlooked or ignored for no more reason than mere inconvenience” is the mission that drives the brand. .

While the brand’s wide range of Ayurvedic products are suitable for everyone, their intimate, menstrual and sexual wellness ranges are specially designed to meet women and their ever-changing wellness needs.

Aastha Sharma, co-founder of Imbue, said: “Imbue, on its way to becoming the one stop destination for all ‘Awkward-Essentials’, is poised to redefine the consumer journey in discovery services, trial , purchase and post-purchase in a safe, educational and experiential way. Recent consumer trends show that women are becoming more self-aware and vocal about their delicate needs. With the rapidly changing nature of consumer awareness, the emergence of new business opportunities and in line with our strategy of being digital first, we are very excited to partner with Lyxel & Flamingo and continue our mission to de-stigmatize female well-being. The team’s infectious energy and sensitive approach to the subject will positively propel both companies to create a winning formula for the consumer. We found Lyxel&Flamingo had the right mindset to help us translate our strategy and vision into a new reality for our consumers.

Shreyansh Bhandari, COO of Lyxel&Flamingo, said, “We are delighted with our partnership with Imbue Natural. Our team of passionate young professionals believe in the power of a holistic and comprehensive digital strategy to create stronger brand recall and increased engagement with a brand’s key consumer segments. The intimate hygiene and wellness segment in our country is quite nascent and there is huge potential to educate users and create awareness among urban Indian women. With our deep and extensive understanding of the digital marketing landscape, we will strive to amplify Imbue Natural’s digital communication and engagement to a larger scale.

[email protected]

Cathy W. Howerton