How AI is changing the future of digital marketing
By: Anushka Lokesh, Head of Growth at Breinifyan AI-based predictive personalization platform.
Artificial intelligence is the process of analyzing millions of patterns through machine learning. By studying these patterns, AI can make thoughtful decisions that humans simply cannot.
AI and data science are used across industries to automate and facilitate processes. Marketing is no different. The use of data science in digital marketing plays a vital role in any campaign. And organizations that make good use of it reap huge benefits over their competitors, including:
- Dynamic Audience Segmentation
- Personalized product recommendations
- Optimization of the consumer journey
These tasks are all done with AI. Of course, you and your team could do these things manually. But leveraging AI allows you to use your time more efficiently. Let’s see how AI is transforming conventional marketing:
Since the rise of the internet, people spend almost all of their time online. Whether through social media, browsing or work. Because of this, consumer data is becoming more and more accessible – and the days of mass targeted marketing are over.
AI can analyze mountains of data, tagging people based on what they’re currently interested in, income, location, and more. By using these data points, you can market your product or service more accurately to the right. public, without additional friction or waste.
This is how the use of data science in digital marketing has facilitated a digital transformation in the way agencies target consumers.
Personalization of content
Don’t you love it when a song ends on Spotify and another starts auto-playing – a song you’ve never heard before but love and will probably listen to again? Well, it’s thanks to an algorithm managed by AI. The same goes for YouTube or Netflix recommendations.
The thing is, after studying the likes and dislikes of millions of users, these platforms can predict with great accuracy what kind of content consumers will like. Earnings? Consumers are spending more time on platforms. Thanks to marketing automation and personalization, this process can be done without manual intervention.
Relevant messaging and product recommendations
Suppose you are a heavy tea drinker. You regularly buy tea from a certain site. One day you wake up to an email letting you know you’re out of tea and reminding you to restock. How did the tea company know you would need more tea soon? Anyway, it was his AI.
Based on your shopping habits, it correctly deduced when you would run out of tea. When you go to buy from its site, the last purchase you made is probably already recommended – AI has also accomplished this using first-party data.
This type of personalized messaging dramatically improves the consumer journey. With the help of personalized AI messaging, every consumer can get their own unique shopping experience. Using thousands of email templates available, the AI can send messages to each user that are perfectly tailored to their preferences and needs.
This is causing a major digital marketing transformation. Consumers will not be regularly spammed with thousands of emails. They’ll only get the emails they need and want to see, and brands like yours won’t have to send out millions of unread emails daily, just for no conversions to come. messages.
By using AI to study consumer behaviors, we are reaching a level of personalization never seen before. AI and data science have digitized the marketing process and made it easier for companies to achieve their goals and deliver the kind of individualized and personalized content that consumers want to see.
The bottom line is that marketing AI is no longer just a useful tool – it’s the difference between gaining a competitive edge and seizing opportunities or missing them and falling behind. That’s why you shouldn’t ignore the endless possibilities that AI and data science will continue to provide.