HiveMinds wins digital marketing mandate for Rupeek

HiveMinds Innovative Market Solutions, Madison World’s digital specialist, has won the digital marketing mandate for gold technology platform Rupeek following a multi-agency pitch.

Rupeek is an asset-backed digital lending platform founded by IIT Bombay alumnus Sumit Maniyar in 2015. Rupeek’s investors include Sequoia Capital, Accel Partners, Bertelsmann, GGV Capital, VEF and Lightbox. They recently recorded an annual disbursement rate (ARR) of $1 billion in December 2021, making them the first-ever asset-backed lending company to achieve this milestone in the fintech space. Currently, they serve over five lakh customers in over 55 cities across India.

Rupeek’s spokesperson commented, “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to obtain instant credit from the comfort of their homes. . As we continue to grow and unlock gold-backed credits for one billion Indians, digital marketing will play an important role in continuing this momentum via technology-driven gold monetization (GoMon) in more than 120 cities across the country. We are pleased to partner with HiveMinds in this digital driven growth. »

Expressing her delight for the association, Deepti Bhadauria, Chief Strategy Officer at HiveMinds, said, “Gold asset lending is a $2 trillion opportunity in India. There is a massive segment of consumers looking for access to cheap capital and monetization of gold assets that can be unlocked by using digital marketing effectively. I am happy that we are partnering with Rupeek to develop and build the largest fin-tech platform based on digital assets in India.

HiveMinds is a full-service digital marketing and consultancy company based in Bengaluru specializing in performance marketing, display, e-commerce and programmatic buying. They manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates from brands such as Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Sonata Watches, Stanley Black & Decker, etc. technologies, tools and data analysis methodologies that enable it to deliver exceptional results to its clients.

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Cathy W. Howerton