Higher Ground Inks, Obama’s media company, signs first production deal with Audible
Photo by Scott Olson/Getty Images
Today, Audible, Inc. announced a first production deal with President Barack Obama and Michelle Obama’s media company, Higher Ground.
This exclusive, global, multi-project, multi-year partnership is a direct reflection of Higher Ground’s commitment to promoting diversity and telling meaningful and entertaining stories in an audio format.
“For so long we have been inspired by the Obamas. Their passion, curatorial style and ingenuity are reflected in the content they have created across all mediums, as well as the talented team they have assembled at Higher Ground,” said Zola Mashariki, Head of Audible Studios. . “We are beyond excited to collaborate on original audio-first content that showcases their deeply unique content and vision.”
“We’re so proud of the stories we’ve been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible,” Michelle Obama said. “Together, we will continue to strive to tell captivating, provocative and moving stories, while doing everything we can to ensure they reach the people who need to hear them.”
Oscar and Emmy award-winning media company, Higher Ground, has produced high-quality content since its inception in 2018. Their list of popular podcasts includes The Big Hit Showmoderated by Alex Pappademas; Tell them I ama collection of Muslim Voices story podcasts; Renegades: Born in the United Statesa series of conversations between President Barack Obama and Bruce Springsteen; Michelle Obama’s Podcastand The sum of us podcast.
“At Higher Ground, we have always sought to raise voices that deserve to be heard – and Audible is invested in realizing this vision alongside us,” President Obama said. “I look forward to partnering with them to tell stories that not only entertain but also inspire.”
Audible, Inc. is the leading creator and provider of premium audio storytelling and offers over 700,000 audio programs from leading audiobook publishers, broadcasters, artists, magazine and newspaper publishers, and business information providers.
“Audible has struck a perfect match in our new collaboration with Higher Ground,” Rachel Ghiazza, Audible’s executive vice president and head of US content, said in a statement. “Our employees and millions of our listeners have already traveled to South Chicago with Michelle Obama in Becomeand in the Oval Office with Barack Obama in A promised land.”
She continued, “We are honored to now be developing original work with the team at Higher Ground, taking listeners to new, uncharted territories and expanding their imagination and consciousness – a goal at the heart of all Audible content.”
Don Katz, Founder and Executive Chairman of Audible, spoke enthusiastically about the Obamas and applauded the importance of their presence on the platform, as well as their unique vision for creating and producing shows.
“We have long recognized the historic ability of the President and Mrs. Obama to captivate,” he said. “We are thrilled to welcome two of the most profound voices of moral and intellectual leadership of our time into the Audible fold, and to be able to elevate the President and Mrs. Obama’s singular ability to provide hope and uplifting counsel – needed now more than ever – through their voices.
“For so long, we’ve been inspired by the Obamas,” added Zola Mashariki, Head of Audible Studios. “Their passion, curatorial style and ingenuity are reflected in the content they have created across all mediums, as well as the talented team they have assembled at Higher Ground. We are beyond excited to collaborate on original audio-first content that showcases their deeply unique content and vision.