Head of Digital Marketing at Harmony Holdings Limited
Company: Harmony Holdings, HHL Investment and Property Development Company and Harmony Facility Management Limited.
Location: Ilorin, Kwara State
Type of employment: On site
- Plan and execute all digital marketing strategies including SEO/SEM, database marketing, email, social media and display advertising campaigns. (Google Ads, Youtube, Mailchimp, WordPress, Facebook, Instagram, Twitter, Linkedin, etc.)
- Create a social media calendar and schedule posts through social media and blog.
- Publication of content on all social media platforms belonging to the Harmony Holdings group
- Identify trends and ideas in the online sphere.
- Utilize strong analytical skills to assess end-to-end customer experience across multiple channels and customer touchpoints via landing page feedback forms, etc.
- Prepare the budget for all digital marketing campaigns.
- Content creation and strategy on all digital marketing platforms.
- SEO/SEM ranking and optimization of all web and social media content.
- Generating and qualifying leads from all digital marketing campaigns
- Build and maintain our online and social media presence on various platforms
- Measure and report the performance of all digital marketing campaigns and evaluate them against objectives (ROI and KPI)
- Brainstorm creative new growth strategies that will lead to conversion.
Requirements and skills
- B.Sc/HND/OND in any relevant field
- 1 to 3 years of work experience.
- Highly creative with experience identifying target audiences and designing digital campaigns that engage, inform and drive conversion
- Experience in setting up and optimizing Google Adwords campaigns.
- Solid knowledge and understanding of website and social media analytics eg (Google Analytics, Webtrends, etc.)
- Strong analytical skills and data-driven thinking.
- Experience leading and managing SEO/SEM marketing databases, email, social media and display advertising tools.
Very attractive + Pension.