Hawai’i Tourism Authority Releases New RFP for Brand Management for US Market and Global Support Services

HONOLULU, April 15, 2022 /PRNewswire/ — The Hawai’i Tourism Authority (HTA), the state agency responsible for tourism management, has issued a new request for proposals (RFP) for brand management services for United States market, as well as support services shared by Hawaiʻi brand management teams around the world.

Hawaii Tourism Authority (PRNewsfoto/Hawaii Tourism Authority)

Through this procurement process, HTA will select a qualified contractor to provide comprehensive branding and visitor education services in United States market – Hawaii’s largest single source of visitors. This market also seeks support services for Hawaii’s official travel website, app, social media channels and creative content used worldwide for brand marketing and visitor education .

The contractor’s work will be guided by HTA’s 2025 Strategic Plan, destination management action plans generated by communities in each county, HTA’s mission of Mālama Ku’u Home (Caring for Our Home Well -loved) and the principles of regenerative tourism – a model that seeks to balance the economics of industry with the well-being, health and resilience of Hawaii’s communities, culture and natural resources.

All interested candidates must register their intention to apply by April 22and the proposals are due to HTA May 17.

HTA will hold a pre-proposal conference via Zoom on April 20 at 8 a.m. HST for interested requesters to be informed about the supply and to ask questions. Register for the pre-proposal conference at bit.ly/rfp22-01-hta.

The new contract will run on June 30, 2022 for December 31, 2024 with an additional two-year option. Further details on key dates can be found in the tender. The RFP and all associated attachments may be downloaded from the Office of Government Tenders, Hawaii Award and Notice Data System (HANDS), Auction Opportunities website at hands.ehawaii.gov or the RFP page of the HTA website at hawaiitourismauthority.org/rfps.

Inquiries regarding the tender should be directed to [email protected]

About the Hawaii Tourism Authority

The Hawaii Tourism Authority is the state agency responsible for the holistic management of tourism in a sustainable manner consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. HTA works with the community and industry to Mālama Kuʻu Home – take care of our beloved home. For more information about HTA, visit www.hawaiitourismauthority.org or follow @HawaiiHTA on Facebook, Instagram and Twitter.



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SOURCE Hawaii Tourism Authority

Cathy W. Howerton