Hawaii Tourism Authority awards US brand management contract

The Hawaii Tourism Authority (HTA) has awarded a new contract for a full suite of brand management and visitor education services for the Hawaiian Islands in the US market.

The contract was awarded to the Council for Native Hawaiian Advancement, which the HTA named as a finalist after issuing a request for proposals (RFP) for the US market on April 15.


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The HTA will negotiate a multi-year contract with the Council for Native Hawaiian Advancement, effective June 30 and ending December 31, 2024. The Hawaii Tourism Agency retains the option to extend the agreement for an additional two years.

In addition to support services shared by Hawaii’s brand management teams around the world, tenders included coordination, communication, and promotion of community-generated initiatives through management action plans. destinations.

The proposal also included support services for the state’s official travel website, app, social media channels and creative content used for branding and visitor education.

Last month, the Hawaii Department of Business, Economic Development and Tourism (DBEDT) said the state’s post-pandemic recovery accelerated this spring, with the islands welcoming 818,268 visitors in April. The figure represents a 96.3% recovery from April 2019.

Visitors spent $1.6 billion on the islands in April, up 21% from the $1.32 billion reported for April 2019.

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Cathy W. Howerton