Growing Internet Penetration Drives Growth of Digital Marketing Market Globally

Expert Market Research’s new report titled ‘Global Digital Marketing Market Report and Forecast 2022-2027’, gives an in-depth analysis of the global market digital marketing market sizeassessing the market based on its segments such as end uses and major regions.

The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): 17.6%

The digital marketing market is driven by the growing adoption of internet-based electronic devices, such as smartphones and tablets, which encourages businesses to promote their brands, products, services on social media, email and websites, among others. .

During the forecast period, increasing investments by advertising companies and FMCG companies in digital marketing strategies to reach maximum potential customers are expected to spearhead the growth of the market. In terms of region, the Asia-Pacific region accounts for a large share of the market due to the presence of a large population based in emerging economies, such as India and China.

Industry definition and major segments:

Digital marketing is defined as a technique of expanding the consumer base by marketing products and services through digital channels and devices, such as smartphones and laptops.

Digital marketing also involves the process of reaching potential customers using content marketing, email, and social media. It also involves communicating with customers through text or multimedia devices.

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On the basis of end-use, the market can be segmented into:

• BFSI
• Pharmaceutical products
• Detail
• Other

Regional digital marketing markets include:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market trends

Major trends in the digital marketing market include technological advancements in digital infrastructure across the globe, including the emergence of 5G backhaul technology and the availability of high-speed internet in households via Wi-Fi.

The growing number of young social media users is likely to be a crucial trend in the market, which is expected to give impetus to the social media marketing strategies of various companies. Additionally, digital marketing enables the BFSI industry to reach out to its customers to disseminate information about fraud, confidential contracts, and the launch of new programs. This trend is likely to increase the reliability and reliance of the industry on digital marketing.

Main market players:

Major market players include iProspect, Havas SA, Publicis Sapient, VML, LLC, and RAPP Worldwide Inc., among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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