Globo, South America’s Largest Media Company, Selects Veritone to Provide Automated Search and Discovery for Sports Content

Veritone Partners with Google Cloud to Provide Its aiWARE Platform to Brazilian Broadcasting Giant to Build and Use Contextual Data Layer for Rights-Owned Sports Assets Enables Monetization of Thousands of Hours of Content per year

Veritone, Inc. VERY, creator of aiWARE™, a broad enterprise artificial intelligence platform, today announced that Globo, South America’s largest media company, has chosen Veritone aiWARE to provide automated search and discovery. for its +2,800 hours of annual sports content. Running on the Google Cloud Platform, Veritone aiWARE makes it quick and easy for Globo to discover its digital media clips and sports moments for use in comics, movies, documentaries, social posts and more, eliminating unnecessary costs and reducing time spent with internal resources performing manual searches. .

Globo controls Brazil’s leading broadcast television network and pay-TV scheduler, as well as a diverse group of music content companies. It is also very active in the market for digital content and multi-platform content distribution.

“We needed a proven, scalable and reliable system that would allow us to create a layer of contextual data for sports assets owned by Globo and index thousands of hours of content per year for better search,” said said Marcelo Fontana, product manager at Globo for Media. and entertainment solutions. “Globo selected Veritone aiWARE for its flexibility to run multiple AI models on each piece of content in a secure, network-isolated environment. ‘Enterprise AI, we trust its AI solutions to help Globo meet current and future challenges, efficiently and at scale.”

Veritone will partner with the Google Cloud Services team to provide a combined solution to Globo. The two companies will leverage multiple AI models together to perform video and image optical character recognition, facial recognition, transcription, translation and other models to create comprehensive and searchable metadata describing many aspects of content, on-screen text, player faces and names, team logos and names, spoken words, date/time correlations and more. The metadata will then be stored in an integrated archive management platform for later search and discovery.

“We are proud to work with Veritone to ensure the highest level of security and performance for Globo on the Google Cloud Platform,” said Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud. “By running Veritone’s applications in Google Cloud, combined with Google’s artificial intelligence and machine learning products, large organizations like Globo are able to seamlessly integrate solutions to power workflows that generate revenue and efficiencies.They also benefit from the benefits of discovery and assessment tools that can help them understand the financial benefits of migrating to the cloud and then execute using the extensive Google’s portfolio of migration solutions.”

Veritone’s enterprise AI platform, aiWARE, is the foundation upon which Veritone has helped customers build enterprise-scale AI solutions. Working with hundreds of customers and partners, including the world’s leading brands, Veritone enables organizations to operate more efficiently, accelerate decision-making and increase profitability.

“As we embark on our first global Google Cloud implementation of aiWARE, this is an exciting time for Veritone and our customers,” said Ryan Steelberg, president of Veritone. “Particularly with Globo’s recent signing of a massive three-year deal with the Brazilian Football Confederation, the opportunity to partner couldn’t have come at a better time. Veritone products are designed to drive the digital transformation of leading media and entertainment companies, including studios, networks, broadcasters and sports organizations, by automating and simplifying accessibility, search, distribution and content analysis, Globo can discover and share content in a way that dramatically improves operational efficiency and generates new revenue streams.

For more information, visit: Veritone.

About Veritone

Veritone VERY is a leader in enterprise artificial intelligence (AI) software and solutions. Serving organizations in the commercial and regulated sectors, Veritone’s software, services and industrial applications accelerate and maximize digital migration, enabling the world’s largest and most recognizable brands to operate more efficiently, accelerate decision-making and increase profitability. Veritone’s broad enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video, and other data sources into actionable intelligence. Through professional and managed services, as well as its strong ecosystem of partners, Veritone develops and builds AI solutions that solve the problems of today and tomorrow. To learn more, visit

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Cathy W. Howerton