Global Digital Marketing Software Market Report 2022


The major players in the digital marketing software market are Adobe Inc, Hubspot Inc, International Business Machines Corporation, Marketo Inc, Microsoft Corporation, Oracle Corporation, Salesforce. com Inc, Act-On Software, SAS Institute Inc, SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA.

New York, Sept. 15, 2022 (GLOBE NEWSWIRE) — Announces Release of “Digital Marketing Software Global Market Report 2022” –

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to reach $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

The digital marketing software market includes sales of digital marketing software by entities (organizations, independent marketers, and partnerships) that are used for digital marketing activities such as audience targeting, reporting and analytics, creating landing pages, and running all other types. promotional methods. It is an all-in-one software that automates all crucial sales and marketing related tasks.

The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. CRM software solutions are provided to manage a company’s relationships and interactions with customers and potential customers.

CRM software helps improve digital marketing campaigns with the recording of audience data. These provide two types of services, namely professional services and managed services, and are deployed through the cloud or on-premises in large enterprises and small and medium-sized enterprises (SMEs).

Various industries using digital marketing software include BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecommunications and IT, travel and hospitality and other industries.

North America was the largest region in the digital marketing software market in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period.

Regions covered in Digital Marketing Software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The Digital Marketing Software Market research report is part of a series of new reports that provide statistics on the Digital Marketing Software market, including the global market size of the Marketing Software industry digital marketing, regional shares, competitors holding digital marketing software market share, detailed segments of the digital marketing software market. , market trends and opportunities, and any other data you may need to thrive in the Digital Marketing Software industry. This Digital Marketing Software Market research report provides a comprehensive perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Growing internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the growing use of smartphones and the growing influence of social networking sites.

Growing presence of social media and social advertising and increasing reliance on internet and broadband connection are responsible for the growth of the digital marketing software market. Businesses are using Internet penetration growth for digital marketing strategies to analyze consumer behavior and preferences in real-time and market themselves.

This will create a huge demand for digital marketing software as this software solution is the best tool for targeting online audiences. For example, according to DataReportal statistics, the Internet penetration rate in the United States was approximately 92.0% in 2022, which increased by 2.8% to reach 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% to 300,000 internet users between 2021 and 2022. Therefore, the demand for digital marketing software will increase with increasing internet penetration.

Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software that are redefining services for digital marketers by improving productivity and optimizing user experience.

Leveraging AI to improve customer experience can deliver four important advancements such as chatbots, predictive and targeted content, content production, and image recognition capabilities. Each of these features can improve digital marketing while delivering more targeted and relevant content to target users.

For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that help clients design their graphic assets and write better lines. email subject lines. It also helps businesses determine the next best course of action.

It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting and other features.

In November 2021, Intuit Inc., a US-based enterprise software company, acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit has added another capability to its portfolio and will strive to provide an innovative end-to-end customer growth platform for small and medium businesses. Mailchimp is an all-in-one digital marketing company based in the United States.

Countries covered in the Digital Marketing Software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea , the United Kingdom and the United States.
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