FCB SHOUT expands brand management team with 5 senior hires

FCB SHOUT has expanded its brand management team with five new senior recruits including Timothy Teh and Chin Yee Wen as brand directors, Kong Pooi Ling and Melanie Mustapha as associate brand directors and Kevin Choong as director of communications planning. All five report directly to GM Syahriza Badron.

Teh had previously worked with global agencies on brands such as AmBank, HSBC, Standard Chartered Bank, Audi, Proton, Samsung, 100Plus, Strongbow and Apple Fox for over 15 years and had worked on the client side. His last role before joining FCB SHOUT was as Brand Manager for Spritzer, a mineral water brand, and he has also held positions as Brand Manager for Big Bad Wolf Books and Brand Manager for its markets including Thailand, United Arab Emirates and Myanmar.

Syahriza said Teh’s expertise with client organizations and exposure to regional markets will provide invaluable insights as we continue to grow our cross-border business. “His experience with financial brands will make him a key asset to our financial and banking portfolio,” she added.

Meanwhile, Chin has worked in the creative industry for over a decade, working on various client portfolios such as BenQ, PPB, Harta Bina, 50 Megumi and many other Malaysian brands. Syahriza explained that Chin’s strong point is his proficiency in a multitude of categories. “She is our jack-of-all-trades. Her experience with independent agencies is very much in line with our #NoPlanB spirit where we are active, hard and always active,” she added.

At the same time, Choong will work closely with Syahriza to bring FCB SHOUT’s strategies to life through its Integrated Communications Planning Framework, ensuring that it continues to deliver effective solutions in an increasingly growing media landscape. fragmented. Choong has 16 years of experience in advertising as well as digital and retail marketing with brands including Nestlé, Samsung and Novartis in Malaysia, and AIA, Total Oil and Vinci airports in Cambodia.

Additionally, Kong and Melanie have over 10 years of advertising experience and, according to Syahriza, will play key roles on the accounts. “They add depth to our already significant FMCG experience and, just as importantly, bring youthful energy to our team with them,” she said.

“The growth we saw in 2021 has continued into this year. And with our new hires, we are stronger than ever to continue delivering top-notch work to our current and newly acquired clients, while ensuring the capacity for even more new growth opportunities,” Syahriza added.

The new hires come two months after the agency was renamed from FCB Malaysia in April this year. Co-owners Shaun Tay and Ong Shi-Ping have also launched a new creative holding company called The Shout Group, home to FCB SHOUT and sister agencies Ignite and MDWActivation.

In January, FCB also bolstered its creative team by promoting Wang Ie Tjer to head of creative. It also elevated Jonathan Chan and James Voon to Associate Creative Director roles, Megan Ong and Wong Ching Sin as Senior Writers, and Ahmad Hafidz as Senior Art Director.

The FCB swept the field for A+M‘s Agency of the Year Awards 2021, winner of Agency of the Year and Local Hero of the Year. It also won nine gold, three silver and four bronze trophies in total for B2B Agency of the Year, Branding Agency of the Year, Creative Agency of the Year, CRM and Loyalty Marketing Agency of the Year, Lead Generation Agency of the Year, Social Media Marketing Agency of the Year and many more.

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Cathy W. Howerton