Everything you need to know about brand management

Fremont, California: Companies that experience increased customer lifetime value from a good customer experience management program are likely to benefit from lower customer churn or turnover. Because it costs more to acquire new customers than to retain them, companies will benefit from devoting resources to customer satisfaction for a longer period of time.

A brand is more likely to stay at the top of a customer’s mind if they receive regular touchpoints such as frequent phone calls, email updates, or appreciation events and sales client. When it comes time to make another purchase or renew a contract, customers will have an easier time making a decision if customer service representatives have been attentive to their needs or wants over time.

Definition of brand management

Brand management is the ongoing process of ensuring that each time someone interacts with a company, they have a consistent, value-driven and positive experience. Every touchpoint, from a website page to product campaigns to customer service chats, needs to communicate a company’s values ​​so an audience thinks first when to buy what you sell. It’s an essential business practice for anyone who wants to become and stay relevant in today’s ever-changing digital landscape.

For example, if you’re looking for social media management software, you’ve probably heard of Hootsuite. Their product is used by over 18 million customers and employees at over 80% of Fortune 1000 companies. That’s the kind of recognition you want for your brand.

Cathy W. Howerton