Enero Accelerates Hotwire’s Digital Marketing Transformation Capabilities into a Global Offering with Two Major Acquisitions in the US and APAC

ROI DNA and GetIT join Hotwire Group to expand reputation, relationship and revenue services in North America and Asia-Pacific.

SYDNEY, June 30, 2022–(BUSINESS WIRE)–Enero Group Limited (ASX:EGG) today announced two major acquisitions aimed at accelerating the growth of Hotwire, the world’s leading technology communications consultancy. ROI DNA, a leading B2B digital marketing agency providing a suite of revenue-accelerating services to some of the world’s largest technology companies, will further expand and transform Hotwire’s capabilities in North America. Additionally, GetIT, APAC’s leading marketing agency specializing in B2B technology, will extend Hotwire’s client services to digital marketing, branding, reputation management and public relations through its offices in Singapore. , India, Malaysia and Japan.

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Enero is accelerating Hotwire’s digital marketing transformation capabilities into a global offering with two major acquisitions in the US and APAC. With Anol Bhattacharya, CEO of GetIT, Heather Kernahan, Global CEO of Hotwire, Brent Scrimshaw, CEO of Enero Group and Matt Quirie, CEO of ROI DNA. (Photo: BusinessWire)

Continuing Enero’s aggressive growth trajectory and focusing on building a portfolio of complementary brands and services, ROI DNA and GetIT will become part of the Hotwire Group to advance the consultancy’s global enterprise network with a combined team of over 500 employees and 14 offices around the world. As Hotwire companies, ROI DNA and GetIT’s leadership teams will continue to focus on building modern, scaled digital capabilities for innovative, high-growth technology companies in North America and Asia. -Peaceful. These acquisitions further strengthen Hotwire’s technology expertise and innovation with global reputation, relationships and revenue services.

“As a key Enero brand, Hotwire continues to show strong momentum, particularly in North America,” said Brent Scrimshaw, CEO of Enero Group. “The addition of sophisticated performance marketing capabilities in North America and APAC will create a global network of performance marketing expertise. This will open new opportunities for Hotwire to deepen its partnerships with some of the leading technology companies to the world. Combining world-class communications skills to accelerate reputation, relationships and revenue, these acquisitions will continue to accelerate Enero’s growth trajectory and positioning as a creative technology company.”

These acquisitions complement Hotwire’s 2021 acquisition of McDonald Butler Associates in the UK, and will enable the teams to rapidly scale services to innovative technology companies in North America and Asia-Pacific, solve complex reputational issues , build relationships with business impact stakeholders and drive revenue growth on a larger scale.

“We’ve already seen the impact of helping our customers with the right mix of services,” said Heather Kernahan, Global CEO of Hotwire. “Adding ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship and revenue services globally while adding performance marketing to deliver a unique market offering, which, in our view, is the key to success in today’s technology landscape. Acquisitions allow us to support our clients on both long-term brand awareness and short-term sales results, but it is not is not just about customers Enero and Hotwire already attract and retain some of the best talent globally and aim to provide the best working experience for all of our teams – we are excited to bring this level of commitment to all of our teams. employees in the ROI DNA and GetIT teams.”

ROI DNA offers a full suite of digital marketing services that have generated over $12 billion in revenue for clients including AWS Marketplace, Loom, Cockroach Labs, Elastic, and Salesforce. With over a decade of experience, ROI DNA has over 150 employees in North America. In addition to its high-performing team and clients, ROI DNA also offers several premier partnerships, including Google’s International Growth Program, Google Premier Partner, 6sense Premier Partnership, and Drift Platinum.

“We started ROI DNA to drive awesome results for our clients and to create a differentiated culture that asks everyone to give it their all, think outside the box, do it right, and have a lot of fun doing it. “said Matt Quirie, CEO of ROI DNA. “We are excited to have the opportunity to join forces with Hotwire to advance these two missions for rapid and seamless scaling.”

GetIT is a B2B technology marketer that provides telecom, IT and technology marketers with strategic consulting services, martech, products and programs that create end-to-end marketing success. The acquisition of GetIT will launch the network of Hotwire-owned offices across Asia, including Singapore, India, Malaysia and Japan, with a customer portfolio including leading technology brands such as AWS, Oracle , Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro. .

For ROI DNA and GetIT, being part of Hotwire creates a significant additional opportunity for customers and people. For clients, working with the Hotwire Group will provide more opportunities to drive thought leadership, strategic consulting and growth across a broader set of communications and revenue generation expertise. As part of a global organization, ROI DNA and GetIT employees will now have the opportunity to work on broader marketing and communications files in more locations around the world.

“We have been able to expand rapidly across Asia with a clear market differentiator of delivering long-term value coupled with short-term results,” said Anol Bhattacharya, CEO of GetIT. “Now we are excited to broaden our horizons and partner with Hotwire’s global teams and opportunities.”

Effective immediately, ROI DNA will operate as ROI DNA, a Hotwire company. Matt Quirie, CEO of ROI DNA and the extended management team will retain their current roles. GetIT will operate as GetIT, a Hotwire company. Anol Bhattacharya, CEO of GetIT and the extended management team will also continue in their current roles.

About Hotwire

Hotwire is the global technology communications consultancy. Founded in 2000, we operate a global network of wholly-owned offices serving a range of clients from scale-ups to established multinationals. We unlock the possibilities of innovative technology through integrated communications that spark curiosity, trigger action and fuel success. To do this, we use our proprietary methodology which is underpinned by strong vision and strategy, focused creative and integrated planning, and a central focus on measurement and evaluation.

To learn more, please visit www.hotwireglobal.com

About Enero

Enero Group is a specialist portfolio of ASX-listed marketing, technology and communications companies that includes creative agency BMF, integrated PR and communications agencies Hotwire and CPR, agency digital and experiential Orchard and the adtech platform OB Media.

For more information, please visit enero.com.


ROI·DNA, part of Hotwire Global and Enero Group, is a full-service digital marketing agency that delivers industry-leading solutions to accelerate revenue for top brands around the world. From creating bespoke ABM experiences for Fortune 500 companies to developing and designing scalable websites for hyper-growth businesses, the agency is focused on delivering radically successful results for its B2B clients. . Technology-focused, ROI DNA has developed industry-leading exclusive partnerships with 6sense, Google and Drift, helping to generate over $12 billion in revenue for leading technology innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS) and Cockroach Labs. Launched in 2009, ROI·DNA is a culture-driven company built on doing things right, being inventive, encouraging employees to give their all, and maintaining a strict zero asshole policy. They exist to have a huge impact on their clients, their team, and the entire digital marketing world.

For more information, please visit www.roidna.com

About Get IT

GetIT is focused on creating compelling stories for global B2B enterprise technology, cloud, and regional telecom companies. We design and execute strategic and impactful campaigns using our expertise in demand generation, lead nurturing and customer retention, and our focus on achieving marketing ROI. We leverage our custom AI/ML products and platforms, in-depth knowledge of the technology landscape, key buyer and vendor market considerations to deliver best-in-class solutions to companies such as AWS, Telekom Malaysia, Google Cloud, Orange Business Services, StarHub, Palo Alto Networks, NTT, Fujitsu, Fortinet, F5, Oracle and Hitachi Vantara.

For more information, please visit https://getit.marketing/

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Abigail Dawson
Group Communications Director
[email protected]
+61 415 169 987

Hotwire, ROI DNA and GetIT
Laura MacDonald
Co-President, Hotwire
[email protected]
+1 415 691 1735

Cathy W. Howerton