Dive In: How These Partners Built a Successful Social Media Business
Kenny Bost and Kellis Landrum have made careers of creating unique and creative social media solutions for the endless technological changes that occur daily.
For nearly twenty years, Kellis has provided development, design, creativity and strategy to clients as co-founder of True North Social. The company has provided services to various clients, including Remax, Bristol Farms, Shawn White and Cutera, providing them with fresh and up-to-date creative strategies and designs with the latest trends.
Kenny, the co-founder of True North Social, has spent years working in social media marketing and public relations. He wanted to create a unique company focused on social strategies with a new-age creative direction. He also wanted clients to have a deep understanding of social campaigns. Television programs such as Disney, CBS, Lost, I Love Lucy and others were all handled by Kenny.
The pair shared the workload and focused on interior design, furnishings and hospitality in the early stages of the business. They worked together to focus on social media and use it as a way to drive traffic to client websites. True North started with the two founders at a trade show in 2015 and now has a growing team of fourteen writers, designers and marketers.
What makes True North Social different
True North Social strives to give a new direction to digital marketing. By Kenny Bost
“We focus on telling a story. Every customer has something unique and interesting about them. We take what makes them special, and present it in the best possible way. This happens visually through photography and video, as well as with all the copy we write. It sounds easy when you put it like that, but in practice it takes a team of people with a lot of experience to pull it off.
The company is also not a niche business. They take on clients of all kinds without discrimination and create unique strategies for everyone, no matter what the business is doing. They have in-house photographers to help generate content, which is especially useful for businesses that don’t have one.
Because everything they offer is unique and customizable, they don’t have a one-size-fits-all approach to business. . Every post and goal is streamlined and focused on helping the client reach their full potential in their social media strategies and goals.
“It’s a huge time and stress reliever for our clients to work with us,” Kellis said.
Working with multiple agencies can get overwhelming and things tend to get lost in the noise. That’s why True North Social strives to be the only source a client needs to reach their full potential. They focus on using digital marketing techniques such as social media, SEO, and advertisements to drive traffic to their clients’ sites. Once a potential customer lands on the site, proper website design and development ensures the best possible chance of a website visitor converting into a lead or sale.
How True North Social stays on top of trends
Social media is constantly changing and evolving.
“When we started there were square posts, no tagging, no reels, no stories…Now you can shop and pay with a credit card on Instagram,” Kenny said.
The struggle with ever-changing social media is that digital marketing agencies, such as True North Social, must stay on top of updates and changes while growing the client’s audience. Every time there is a new change in a social media platform, the strategy has to change a bit.
True North Social makes sure to know all about new updates and changes in order to reach the client’s target audience. They use direct messaging, automation, influencers, Facebook ads, and other strategies to increase their customer reach.
Since the business has been around for a while, they see the changes happening and can even predict the changes before they happen. They are masters of social media. For example, when Facebook starts rejecting ads, they find that it’s usually Facebook that makes the difference rather than the customers that are the problem.
Since they’ve been in the business for a while, they easily connect with others who have been using social media for even longer. They can get advice from others in the business when they need it and learn never to overreact or be afraid of things changing. Through other social media companies, they have learned the importance of jumping on trends and working on the next trend to maximize their customer reach.
3 keys to their success
With the need for social media and advertising so high to reflect a company’s brand and reach its target audience, True North Social has 3 keys to success which they follow and teach others.
The first is building a community with customers. A relationship between the customer and the business can make a huge difference when it comes to achieving their goals and an overall positive experience. Setting expectations early with a clear plan for success and a genuine relationship will make clients more likely to use your services.
The second key to success is experience and expertise in the field. Always learning and keeping up to date with social media trends and updates will make you an expert in the field with a solid track record under your belt. Taking on clients and learning as you make mistakes will only benefit your social media future.
The final key to success with True North Social is learning how to have an efficient process. Knowing what works best and fastest for your customer and your business will set you apart from other businesses offering similar services. Learn how to work efficiently and well to align your process with customer needs.
“We know what works. We have proven through success that we are able to make the best use of our clients’ money to achieve their goals,” said Kenny.
If you want to know more about how they built their business or the services they provide to their clients, you can visit their Instagram, Youtube channel or truenorthsocial.com.
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