Digital Marketing Coordinator or Analyst

Urban Insight and Planetizen (sister companies – www.urbaninsight.com and www.planetizen.com) are looking for a talented Digital Marketing Coordinator or Analyst to implement marketing efforts to generate, nurture and close qualified leads, execute campaigns, manage communications and coordinate activities to ensure we that we achieve our goals. This person will work closely with the Planetizen Product Manager, the Planetizen Editorial Team and the Urban Insight Business Development team to improve campaigns for us and our clients.

This is the right role for an enthusiastic team player and excellent writer with a natural curiosity for B2B and B2C marketing, who is excited about the prospect of improving and building a strong marketing effort across two brands, including writing and editing emails, blogs, and social media posts, coordinating webinars and events, managing our content calendar, and more.

Working for Urban Insight and Planetizen will provide opportunities to work directly with mission-driven clients from leading arts and nonprofit institutions, as well as the cutting edge of the fields of urban planning and design.

In this role, you will help develop, execute and evaluate strategic marketing campaigns for Urban Insight and Planetizen.

Qualifications

  • 2+ years of marketing and/or sales experience
  • Exceptional writing and editing skills
  • Experience with social media management
  • Experience with HubSpot (certification is a plus)
  • Experience with Google Docs products
  • Thorough understanding of SEO best practices
  • In-depth knowledge of Google Analytics and Google Tag Manager (Certificate is a plus)
  • Experience with Zoho and MailChimp is a plus
  • Lifelong learner
  • Bachelor’s degree, any field
  • Previous digital agency experience is a plus
  • A first experience in urban planning is a plus

Responsibilities

  • Implement and report quarterly and annual marketing plans
  • Plan, implement and manage social media marketing campaigns, websites, newsletters and email campaigns to achieve quarterly and annual goals
  • Manage HubSpot, Zoho, and Mailchimp accounts
  • Review SEO performance and implement improvements quarterly
  • Digital Marketing Activity Performance Report
  • Develop professional relationships with qualified B2B prospects
  • Develop website marketing content, case studies and newsletter content
  • Edit proposals and sales materials
  • Managing advertisements on websites
  • B2B sales management and monitoring
  • Increase ad revenue with direct marketing and coordinated campaigns
  • Develop, test and iterate marketing copy

Location and availability

  • Work from anywhere in the United States, available 9:00 a.m. to 5:00 p.m. in any US time zone
  • This position is available for fully remote (US only), partially remote (a few days in the office), or in-person at our sunny Los Angeles office.

Your career path

The position offers multiple career paths within Urban Insight and Planetizen. The most likely career path for a high-performing, results-driven team member is Marketing Coordinator, Marketing Specialist, Marketing Director, and VP of Marketing.

About Urban Insight

  • Urban Insight is a leading digital agency.
    https://www.urbaninsight.com/
  • Planetizen is the largest independent education and news resource for city planners.
    https://www.planetizen.com/
  • We are a team of over 30 people.
  • We work with some of the best known institutions in Los Angeles, such as LACMA, The Broad, University of
  • Southern California, the City of Los Angeles and the Japanese American National Museum, as well as some of the biggest names in urban planning, including Emily Talen, Lance Freeman and Donald Shoup.
  • Urban Insight is the highest-ranked web development agency in Los Angeles, according to independent analysis by Clutch. See what our customers say about us: https://clutch.co/profile/urban-insight
  • Urban Insight and Planetizen run on the entrepreneurial operating system.

Why work at Urban Insight and Planetizen?

  • We work with you to create a career path that’s right for you through personalized annual training plans and dedicated time for professional development
  • Work from anywhere in the United States
  • Average employee tenure is 6.5 years
  • We are stable: We have been in business for 22 years and continue to grow each year
  • We offer a relaxed and flexible work environment with plenty of growth opportunities for the right candidate
  • We believe in a reasonable work/life balance and enjoy 40 hour work weeks
  • We take on interesting and meaningful projects for grateful clients
  • Many other reasons:
    https://www.urbaninsight.com/careers

Compensation

We offer competitive pay, qualifications, experience, training and certifications. Our salary package includes:

  • Health insurance (95% paid by the employer).
  • Dental insurance (95% paid by the employer).
  • Company-sponsored 401(k) plan with employer match (after 90 days).
  • Vacation leave (~10 days per year)
  • Paid leave (15 days increasing to 20 after four years).
  • Annual performance and compensation reviews.
  • Annual personalized training plan and time to work on it.

To apply

Thank you for your potential interest in working with us at Urban Insight and Planetizen.

Cathy W. Howerton