Digital Marketing Channels Small Businesses Can Prioritize for Growth and Profitability
With the evolution of digital marketing, small businesses need to adapt to these trends for the development and growth of their business. Many businesses have moved from traditional ways of running businesses to more innovative and digital approaches. This method led to massive improvement, gave faster results and also helped them with time management.
There are many digital marketing tools and channels available to SMBs, and the interesting thing is that some of these channels are cost-effective, allowing you to pay less to use premium services.
1. Your website
Your website is the main gateway to your brand, and many small businesses start with an attractive website as the first step in marketing their products or business. Websites remain the most effective marketing channel or tool. A website not only helps small businesses promote and sell their products and services, but also sets them apart from their competitors, especially for customers who rely heavily on the internet to learn all about a business. This makes a website one of the most important business assets for sharing information, building credibility, and standing out in crowded markets. Additionally, a website alone will fail to generate business unless there is an active program or advertisement in place to draw visitors to that website. This can be achievable with the use of other tools like email marketing, social media, and content marketing.
2. Email Marketing
Small businesses are well positioned to take advantage of email marketing. To make your business successful with email marketing today, you need to be honest, transparent, and as open with your customers as possible. Emails should only be interesting and they should appeal to your prospects and existing customers. Also, alternate with better organic approaches as this will yield good results for your business. To achieve this, focus on signing up customers for your newsletters. Always make it easy for customers to sign up for your newsletter. Avoid making your post too rigid. Keep your potential subscribers up to date on what to expect in terms of content before they sign up. Customers who sign up for your newsletter will lose trust in your brand if they find that the content is different from what they expected. Be sure to produce exclusive, high-quality content in your newsletters that customers can’t expect to find anywhere else.
3. Social media
Over the past few years, social media has not only witnessed phenomenal and dreamlike growth, but it has also successfully penetrated the online consciousness of all internet users around the world. Today, his influence is even more extensive and his footprints are unmistakable in commercial and business circles. Social media marketing has become so important and vital that businesses are increasingly planning and strategizing how to best leverage it for their business profitability. Here are the benefits of using social media for small business: Helps increase brand awareness, legitimize your brand, increase website traffic and SEO, increase lead generation, increase sales, provide you with better audience insight and drive content marketing. Small businesses are also advised to invest time and resources in growing their social media following as this will lead to growth and also help drive more sales and traffic to the business.
4. Content Marketing
To generate more leads and also drive traffic to your site and business, it is imperative to create new original content at least once a week. For best results, focus on publishing well-researched content about your brand’s value proposition, innovative/engaging, thoughtful and SEO-rich weekly blog posts. It is also advisable to use infographics in your content as it will help provide information in a more visual and fascinating way for users. It is also very important to incorporate links from your article to other related blogs. This can be informed of a barter deal as it will help you increase your overall SEO ranking. Additionally, research has shown that generating content with at least 2,000 words (an average length of content for a webpage) typically ranks in the top 10 results for any keyword on Google.
5. Video Marketing
Video marketing is now the new trend in marketing. It’s nothing new that many people like to get information through visuals rather than reading. So, as a small business, it is really very important to create compiled content through visuals to enlighten your client and target audience about your brand. You can decide to start a program on your products/services or change some of your blog content to visuals. Indeed, there is huge audience and social engagement potential through repurposing your blog content as video content and then embedding the videos into the original posts – and the videos can be optimized for search, just like blog posts.
Additionally, hosting a webinar maybe once a quarter to discuss hot topics regarding your business or newly launched product will create greater awareness for your brand and also give you brand visibility which usually leads to sales. massive.
A good example of an online video maker that gives you everything you need to create professional high quality music videos, royalty free music and customizable video templates for your business can be obtained online.
In conclusion, these digital marketing channels listed above work together and using them to drive traffic for your business is economical, yields good results, and increases your RIO for your business.
Please share with us in the comments sections other digital marketing channels that small businesses can prioritize that are not listed above.