Digital transformation and a talented remote workforce have helped put PMI in the perfect position to help small and midsize software companies take advantage of the opportunities in today’s market.
CHATTANOOGA, Tenn., May 3, 2022 /PRNewswire-PRWeb/ — ChattanoogaGlobal technology marketing agency Perri Marketing, Inc. recently announced significant growth throughout the COVID-19 pandemic, adding three new marketing professionals to its team and additional technology clients to its portfolio.
This growth comes at a time when many small businesses have experienced tough economic conditions due to the pandemic and struggled to hire the right marketing team members to succeed in their missions. Companies have outsourced their marketing to PMI in a marketing-as-a-service (MaaS) model, much like one would outsource HR or IT services.
Much of this success President and CEO of PMI Tony Perry credits to mass digital transformation companies around the world have suffered during Covid-19, learning to deliver the same quality products and services, but with a newly positioned remote workforce.
Many companies have experienced steep learning curves when transitioning to a remote workforce, but PMI was already a team of remote workers, and Perri said he thinks this agility has helped his company to not only weather the pandemic storm, but to thrive in it.
Recently, the company added three new resources to its team, which are located at Chattanoogaand the Atlanta and the Asheville areas. Jamie Hoodcreative director, Nichole Abruzziseproject manager and quality assurance manager, and Alex Perryjournalist and copywriter, to help meet the demand for digital marketing services that these new clients will need.
Hood has a long history in technology marketing and is an award-winning copywriter, creative director, multi-faceted communications professional and musician. He brings over 30 years of experience to the business and is a welcome addition to help the team execute marketing and communications strategies for PMI’s global suite of clients.
Abruzzise has a degree in communication from the University of Massachusetts, Amherst, where she studied television production and made her career managing projects and events in several sectors. She has experience working across the globe, in places that include Australia, California, New Yorkand many others, and has been integral to growing PMI’s client list through his attention to detail and customer-centric approach to project management technologies.
Alex Perry is by Tony Perry daughter and has worked intermittently for PMI since 2018 as an editor writing content for technology clients. As a journalist, she understands the inner workings of press relations and brings to the company a journalist’s knack for telling stories and becoming an expert on all kinds of topics under tight deadlines.
With these additions, the elder Perri said he is ready to seize more opportunities from software customers who are perfectly positioned to take advantage of outsourced marketing as a service and pitch their products to Fortune 1000 companies while re-evaluating positioning their products towards solutions to modern business problems in data management, cybersecurity and data governance in an increasingly important regulatory climate.
“I think people are seizing opportunities, especially smaller software companies. I see people wanting to engage more, wanting to spend more budget, wanting to be more proactive with their budgets,” Perri said.
And with a growing team of marketing professionals, PMI is ready to help small and medium-sized software companies seize the opportunities in today’s market.
About Perri Marketing, Inc.
PMI is a full-service technology marketing agency with over 20 years of experience creating qualified sales opportunities for software vendors in the areas of IT security, CRM, ERP, logistics, network/infrastructure management and service management. We are also a CRM/Marketing Automation software publisher with reseller partnerships for several solutions. Our agency specializes in targeted sales and marketing materials for business and IT decision makers to shorten clients’ long software sales cycles.
Nichole AbruzzisePerri Marketing, 1-423-212-3127, [email protected]