Creative director Woody Shaw III launches new label and media company Perfect Pitch, upholding the family’s groundbreaking legacy

NEW YORK, December 23, 2021 /PRNewswire/ — After decades of experience in the industry, Creative Director and Producer Woody Shaw III is now drawing invaluable lessons from his illustrious background in the international arts world to launch his latest venture, Perfect location, a new media company, record label and creative production studio. The company specializes in original content creation, audiovisual production, music publishing and distribution, and offers a variety of specialized digital and creative consulting services to a select clientele. The new outfit kicks off with a set of releases curated by historical musical artists as well as a series of productions for digital, physical and print media. Visit

Rooted in a rich tradition of artistic excellence, innovation and family entrepreneurship, Woody Shaw 3 managed to stand out by remaining steadfast amid the many shifting tides of America’s cultural landscape. Shaw has established himself as a multi-talented entrepreneur, curator and innovative thought leader with expertise in a wide range of creative and cultural fields. His story is as impressive as it is unique, defined by his role as a purveyor of an esteemed musical tradition, and as one of the pioneers of his generation.

Woody Shaw 3 graduated from Colombia University holds a master’s degree in arts administration, a bachelor’s degree in ethnomusicology from Hobart College and a Bachelor of Music from New School University. He holds certifications in finance and intellectual property law from Colombia University and New York University and is a recipient of the WEB Du Bois Institute Hutchins Fellowship at Harvard University. His long-standing work as a curator, producer, spokesperson and authority on the artistic legacy of his ancestors (through the music widely known as “jazz”) has given a new example of what is and can be a visionary entrepreneur and creative professional.

Born and raised in New York City, Woody Louis Armstrong Shaw III was named after his father, the late jazz trumpet innovator Woody Shaw Jr. (1944-1989) and for world music icon and jazz trumpet luminary Louis Armstrong. Woody III is the son of former musical director, executive producer and award-winning author, Maxine Gordon, and is the son-in-law and administrative director of the legacy of the iconic tenor saxophonist and Oscar-nominated actor. Dexter Gordon (1923-1990).

Woody III has worked in almost every facet of the creative industry – in licensing, publishing, branding, production, design, law, performance, digital media and as a musician, published writer and gifted multidisciplinary creator. He learned his craft through the many logistical challenges and creative lessons faced by elite artists, entrepreneurs and professionals in the industry, as well as through the preservation of the esteemed musical legacy of his family.

The first project released on Perfect location, entitled Woody Shaw: Awakening, includes a limited-edition 7-CD collection of classic 1970s recordings by the late musical genius, trumpeter and innovator Woody Shaw Jr. (father of Woody III). The project is a retrospective on the contribution of musicians to the struggle for social justice and artistic equality in the 1970s and a dedication to artists concerned about the state of the world today. He is meant to be a light of hope and a sound of strength“, as the famous trumpeter himself put it. The release will focus on curating, revamping and remastering some of the trumpeter’s most defining recordings of the 1970s, along with other merchandise. determine in 2022.

The launch of Perfect Pitch celebrates the life and legacy of the legendary trumpeter and composer Woody Shaw (1944-1989), who would have turned 77 on Christmas Eve 2021.


Woody Shaw 3
Perfect location
New York, NY
E-mail: [email protected]

SOURCE Perfect Location

Cathy W. Howerton