Brand management Trust is the key to the brand management revolution Cathy W. Howerton November 23, 2016
Brand management Psychological and social aspects of brand management Cathy W. Howerton April 11, 2013
Brand management GM’s failure in brand management at GMC and Buick Cathy W. Howerton November 29, 2011
Brand management Brand Management – How Your Supply Chain Can Build or Destroy Your Brand Cathy W. Howerton April 6, 2006
Brand management Brand Management – Strengthen your brand through affiliations Cathy W. Howerton April 6, 2006
