Bringing digital marketing to direct selling: Michael Hamburger and Ross Denny of Ezzey Digital Marketing presented speakers for the Sheffield Group Conference

Scottsdale, AZ, July 09, 2022 — ( — Direct selling is a decades-old way of doing business that has created thousands and thousands of successful entrepreneurs from all walks of life. Its traditional ‘belly-to-belly’ sales and recruiting strategies have had to evolve in today’s digital age, and the Sheffield Group’s bi-annual ‘New Direct Selling Conference’ has focused on guiding players in the direct selling industry towards modern means of maintaining this intimate direct relationship. Sales experience. Ezzey’s Michael Hamburger and Ross Denny were invited to speak at the May 6-7 event on the power and importance of going digital in today’s market.

“I have known and worked with Mike Sheffield as an executive in an MLM company and now as a vendor for over 10 years now. To see what Mike and his team in Sheffield have put together is amazing. It has been a honor to work with so many aspiring MLM start-ups at the “New Direct Selling Conference”, as well as the key players who work with the Sheffield team!Nowhere else on the planet can someone find such a powerful list of highly vetted vendors readily available to virtually ensure a startup’s success,” said Ezzey CEO Michael Hamburger.

This year’s first event was held in person for the first time since February 2020 and the excitement of coming face to face was overflowing. Expert speakers from across the direct selling spectrum took the time to highlight how valuable it is to use the digital tools available to direct sellers today. From the new sales and recruiting mindset to software that can be used to run business, business leaders like Multisoft, Hanna Shea, Think Box, Trinity Software, Nexio and more have given invaluable insights to a room full of hungry businesses and entrepreneurs. consume.

Among the highlights of the event, Hamburger and Denny took the stage to discuss how replacing traditional marketing techniques with more modern digital marketing strategies could be the key to boosting business for direct sellers. Ezzey’s expertise in SEO, brand reputation, social media automation, digital infrastructure and a range of other digital marketing strategies gave conference attendees a clear picture of how to evolve their business practices towards what consumers expect from businesses today. After speaking from the stage, several groups of attendees elected for more focused time with Michael and Ross in private breakout sessions to learn more specifically about the potential impact digital marketing could have on their businesses. .

“We are thrilled to witness the paradigm shift that is beginning to occur in direct sales after all these years of sharing the critical nature of integrating and utilizing digital marketing efforts AND adding ‘a retail channel to complement the direct sales channel for marketing. It’s great to see direct selling companies not only starting to understand that BUT are now taking action because they know it’s important to incorporate digital marketing sales techniques and that adding a sales channel to the detail is critical to their success. The owners of the company came to this conference with the desire to take this into account and implement it~! One of the topics I talked about was the importance of the business creating and taking responsibility for its online reputation. With probably 20 questions asked, it shows that business owners understand. And the fact that Michael and I’s private appointment calendars filled up within hours, is testament that they see the many benefits of implementing these strategies to create sales growth (retail customers in particular ), increase online brand awareness and authority, and maintain regulatory compliance. integrity by generating more retail sales from customers. It is when the leaders of direct selling companies make the decision to bring in experts to perform in areas in which they are not currently thriving that these benefits are generated. The feedback has been great as business owners shared things like “it was great to have people like us who have experience owning and running their own direct selling companies (Michael & Ross) sharing digital marketing tactics” and that combined with our amazing Digital Marketing team at Ezzey, we are able to show direct selling companies how to add a retail channel so that it complements and not cannibalizes the channel direct sales,” said Ezzey co-founder and president Ross Denny.

While the way we do business may have changed from traditional marketing to the digital space, the success of any business will always rely on relationships. Ezzey Digital Marketing and The Sheffield Group both look forward to shared growth with customers in the direct selling industry. With another “New Direct Selling Conference” happening again later this year, the excitement of hosting and presenting again is definitely mutual.

About Ezzey Digital Marketing –
Ezzey Digital Marketing is a full-service digital marketing agency based in Scottsdale, Arizona, focused on real customer growth for its clients. Specializing in paid and organic marketing strategies to attract highly qualified leads for their clients, the Ezzey team uses a global omnichannel approach to develop winning campaigns for clients around the world. Ezzey Digital Marketing is always looking for clients ready to supercharge their digital marketing efforts with a solid foundation in place.

Cathy W. Howerton