Bright Brain Bags Digital Marketing Mandate of Ruby’s Organics, Marketing & Advertising News, ET BrandEquity

Bright Brain Wins Ruby’s Organics Digital Marketing Mandate

Bright Brain Marketing Technologies awarded the digital performance marketing mandate to Ruby Organics. As part of this partnership, Bright Brain will offer its services with the aim of increasing revenue and brand visibility.

In line with the mandate, Bright Brain will help them build a strong performance marketing foundation, deliver data-driven strategy and execute campaigns. Additionally, the agency will also handle search engine marketing, social media advertising, e-commerce advertising and search engine optimization for Ruby’s Organics.

Rubeina K, Founder of Ruby’s Organics, said, “The Bright Brain team is meticulous. Very hard working and very passionate. Respectful of the brand values ​​of their customers and become completely in tune with them. Looking forward to many months of success ahead.

Suhail Bajaj, CEO of Bright Brain, said, “From the start of the project, our team was very excited to work with Ruby’s Organics because of their brand vision. Few make-up companies in the world truly embrace organic sourcing of their materials and often take the easy way out. Everyone here at Bright Brain loves that the brand is female-led, cruelty-free, and made in India.

He added, “Our team, together with the great people at Ruby’s Organics, developed brand strategies to meet very specific requirements and helped create a strong brand presence that resulted in 30% growth in monthly revenues in six months more than double the growth in return on assets, among many other positive results. We hope to continue this wonderful journey for years to come!

The agency will handle performance marketing, social media communication, branding, creative shoots, public relations, influencer marketing, search engine optimization and content creation for the brand.

The scope of work will focus on growing the business and engaging media for the brand in a dynamic and ever-changing technology landscape.

Cathy W. Howerton