Brand Management Software Market is Expected to Grow at a CAGR of 11.8% by 2027, Driven by Growing Adoption of Cloud Solutions, According to Absolute Markets Insights
PUNE, India, December 11, 2019 /PRNewswire/ — Constructive brand management has resulted in higher product prices and increased brand awareness. In turn, this has also led to a solid base of loyal customers as well as constructive brand associations. Substantial brand management is believed to increase brand equity and effective brand awareness. Furthermore, brand management has the potential to powerfully influence market competition, customer engagement, and business management. These features are estimated to mainly proliferate in the global brand management software market during the forecast period.
The Global Brand Management Software Market has been valued at US$205.96 million in 2018 and should reach US$557.02 million by 2027, growing at a CAGR of 11.8% over the forecast period.
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Growing demand for centralized data management coupled with increasing adoption of cloud solutions is abundantly influencing the growth of the global brand management software market. Market players are developing solutions that precisely meet the changing needs of end users. For example, Kizen offers an extensive cloud-based marketing suite, in addition to customer relationship management (CRM) and sales tools suitable for small and medium-sized businesses in various industries.
The detailed research study provides qualitative and quantitative analysis of the Global Brand Management Software Market. The scope of brand management software has been assessed from the demand side as well as the supply side. The demand side analysis covers market revenue across all regions and major countries. The analysis of the offer covers the main market players, their regional and global presence, as well as information on their main strategies. The geographical analysis focuses on each of the main countries of the North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Main conclusions of the report:
- The growing need for secure brand identity coupled with centralized data management across all channels is driving the growth of the software market.
- The mainstream adoption of analytics in brand management software is expected to continue over the forecast period.
- Integration of predictive analytics for marketing strategies opens up substantial opportunity for brand management software market
- Major industry players operating in the global brand management software market include BLUE Software, LLC., Brand24 Global Inc., Brandware, Brandworkz Ltd., Bynder, Cordeo, Delivra, Inc., among others.
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Global brand management software market
- By deployment mode:
- Per end user:
- Small and medium enterprises
- Large companies
- By app
- Lead management
- Customer management
- Reviews management
- Data management
- By vertical sectors:
- Energy and Utilities
- Bank, Financial Services and Insurance (BFSI)
- IT and Telecommunications
- By region
- North America
- Rest of North America
- Great Britain
- Nordic countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Asia Pacific
- New Zealand
- South Korea
- South East Asia
- Rest of South East Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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