Brand management expert Austin Cohen helps influencers grow

Social media is an important part of business and growth. It allows brands and influencers to reach an audience that was previously unavailable. However, with so many brands and businesses online, it is important to prioritize and develop social media marketing strategies. Austin Cohen and his company 456 Growth Media aim to do just that.

Austin Cohen is a graduate of New York Law School. He always knew he wanted to be an agent, working with celebrities and influencers. Before delving into the industry, he imagined that we would like to work in the sport as a booking agent. After graduation, however, he realized that influencer and brand marketing was the niche for him.

Austin worked as the Legal and Business Affairs Coordinator for WhoSay Inc. After his tenure at WhoSay Inc., he began working as a talent agent, doing brand strategy for Central Entertainment Group in New York. For five years, he managed high-profile clients such as Care/Of Vitamins, Home Chef and Native, among others.

Austin is a partner and co-founder of 456 Growth Media, using his extensive brand management experience and legal expertise to benefit the company. His contribution to the business helps clients define and target their target audience through the combination of proven marketing strategies with proven results and new, innovative methods to maximize brand reach and potential. Last year alone, Austin Cohen managed over $30 million in corporate revenue.

He enjoys being at the forefront of innovation in an industry that is constantly evolving and changing. “Influencer marketing to help scale brands was and still is booming.” It strives to create and maintain industry standards. Being a pioneer in the industry takes drive and agility, which he has learned through experience over the years. For now, Austin Cohen and 456 Growth Media are looking to the future, expanding to include an investment firm aimed at identifying startups, disruptors and innovators with a clearly defined high growth trajectory. .

Follow Austin on his journey as an investor and entrepreneur on his Instagram, @austinsamuelcohen

Cathy W. Howerton