Brand management company Frontify raises $8.3 million

Swiss startup Frontify has raised $8.3m (£6.36m) to power its brand management platform. The round was led by Blossom Capital, a new London-based venture capital firm co-founded by former Index and LocalGlobe venture capitalist Ophelia Brown.

Founded in 2013 by CTO Roger Dudler, Frontify is a software-as-a-service (SaaS) company that enables businesses to manage their brand more consistently and efficiently. Employees have access to an “always up-to-date” brand portal that integrates a media library, template library and style guides.

Frontify’s platform is primarily aimed at marketing and branding teams, but includes access for designers and software engineers, ensuring that all relevant team members can collaborate internally on branded products and media. .

“Managing a brand properly in today’s fast-paced world requires a holistic approach,” said Andreas Fischler, CEO of Frontify. “It’s more than just proper digital asset management. At Frontify, we want to remove all barriers, bringing entire brand universes to the fingertips of every employee. Our vision is to encourage small and leading brands to grow stronger, enabling them to create lasting and consistent brand experiences.

“Thanks to this new funding, we are able to deeply improve our products, presenting our vision of simplified brand management to new markets. At the moment, we are working on a new publishing tool that combines the creation of marketing materials with our This will allow even more users, across different areas of a business, to see the benefits of using Frontify across their organization – creating brand-consistent content.

The funding will also be used to open a new office in New York as Frontify attempts to expand into the United States, as well as other markets in Europe and Latin America. Previous Frontify investors include Doodle co-founder Myke Naef, former Google executive Thomas Duebendorfer and Cedric Waldburger of Tenderloin Ventures.

“So many companies around the world have inconsistent branding and it’s hurting their reputation with consumers,” said Ophelia Brown. “We believe Frontify has quickly become a go-to brand management platform and will further establish its market-leading position over the next five years.”

Cathy W. Howerton