Brand Management Career – BW Education

Brand is how people perceive you, your product, your company, your city or your country; brand managers shape this perception

We use a wide variety of products from different brands. But have you ever wondered why some products sell like hotcakes while others struggle to find buyers? The answer is simple: successful brands have brand managers who have transformed and created brand messages that appeal to both current and potential customers.

Brand manager in a nutshell

You’ve heard terms like purpose-driven brands, billion dollar mega brands, most respected brands. This is all the work of a brand manager.

A marketing function known as brand management uses strategies to gradually increase the potential value of a product line or brand. Positive brand associations, visuals, or a high level of brand awareness help increase the price of items and develop a loyal customer base. The role of brand manager is to manage brand reputation by making a positive first impression on customers and increasing product sales and market share.

What is the role of the brand manager?

Brand managers play a critical role in today’s modern businesses. With an infusion of artificial intelligence, data science, social media, digital marketing, growth hacking, personalized marketing, and more, their role is becoming more complex than ever.

In the role of a brand manager, one is responsible for keeping an eye on market trends. They foster brand trust, manage brand reputation, determine product-market fit, develop marketing messages and advertising strategies, packaging in line with brand image, mission and vision .

What is the difference between a brand manager and a marketing manager?

A brand manager works on brand strategy – or the story a company tells its customers about itself, i.e. what makes our product unique, what we offer that nobody else can. does and why or how it helps the customer. While a marketing manager oversees the tactics of promoting the company and its offerings to customers.

Skills who makes a successful brand manager

Passion for storytelling

– Creativity and ability to extract customer insights

– Strategic and analytical mind with a data-driven approach

– Expertise focused on technology and social media

– Influencing, presentation and communication skills

Types of brand manager

Marketing Manager: A company’s marketing manager is a person whose job it is to administer and oversee the marketing strategy. Choosing how to use marketing campaigns to promote or sell products and services is the responsibility of the marketing manager.

Marketing Analyst: Their duties include monitoring the market, the competition of the company they work for, and researching consumer behavior in the company’s target market. A company’s market analyst helps in the decision making on what product or service to sell, to which customer group which determines the target audience and the price at which the product or service will be made available to customers potentials.

Luxury Brand Manager: Luxury brand managers are responsible for maintaining the positioning and communication plans of premium companies. They set prices and calculate the profitability of goods and services, as well as market research.

Advertising Manager: Advertising managers ensure that promotions of products or services are made through the appropriate media and are seen by the intended audience.

Content manager: A content manager is in charge of the brand’s overall communication strategy. They must provide all content in accordance with the personality, principles and policies of the company.

Marketing director: The marketing director, also called manager of the strategic level, is responsible for making all of the company’s strategic choices. The marketing editor also makes judgments about brand messages, products, and sales.

Product Manager: Product management roles are becoming more in-demand jobs where you work directly with the design team to deliver the product blueprint. Understanding the consumer experience, detecting and filling product gaps, and developing new concepts that increase market share are all aspects of the job.

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand managers enable products or services to command a premium price in the market and build customer loyalty through positive brand associations and strong brand awareness. Today, almost every industry, product, and even country has brand managers behind their success or fame.

Cathy W. Howerton