Bohemia Wins Strategy, Media Planning and Buying Cases from Shift

Australian technology company Shift has entrusted Bohemia, part of the M&C Saatchi Group, with its strategy, media planning and buying activities following a competitive media pitch.

Shift, a B2B payment and credit solution, provides platforms for businesses to exchange, pay and access funds via streaming data.

Alex Pasminka

“The digitalization, innovation and disruption seen in consumer credit and payment platforms has yet to translate to businesses. We see the opportunity to provide a better experience, an upfront brand and access to a range of financing solutions that meet the seamless needs of Australian businesses,” said Alex Pasminka, Chief Marketing Officer of Shift.


Starting with radio and digital, Bohemia will roll out a campaign over the next 12 months, based on Shift’s customer focus: “We’re here to do business better.”

“We are very grateful to have the opportunity to partner with Shift. Our integrated customer-centric offering, backed by data and creativity, goes hand in hand with a love of technology and the agility of the service of Shift and the scale of their ambition,” says Sev Griffiths, Managing Director, Bohemia Group.

Sev Griffiths

“While we have grown accustomed to seeing FinTech disrupt traditional consumer finance models, this innovation is sorely lacking in B2B services. Shift is expected to have a huge impact on the ability of Australian businesses to adapt and thrive. says Max Broer, Country Strategy Director, Bohemia Group.

The Shift account comes after Bohemia’s recent win over Sharesies Australia, where the agency is also responsible for strategy, planning and media buying.

Cathy W. Howerton