Black Angus Appoints Evolution USA for Global Licensing and Brand Management – ​​Licensing.biz

Black Angus Steakhouse, America’s premier steakhouse since 1964, has appointed Evolution USA as its global licensing and brand management agency in key categories. Evolution relies on the development and management of a retail, direct-to-consumer and online licensed consumer products program for the Black Angus Steakhouse brand.

Heritage is a key component of Black Angus’ licensing initiative, which maps it and other core values ​​such as family, quality, value, consistency, loyalty and trust as elements essentials of the company’s brand message. The core brand DNA will carry over into all licensed products. Natural category extensions that maintain the integrity and quality of the Black Angus brand will include: home delivery box services, crockery, cutlery, pans, branding irons, barbecues and smokers, smoking chips, grilling boards, charcoal, barbecue tools, sets and accessories. , meat timers and thermometers, glasses, barware, camping products, tail closing products, aprons, chef shirts and accessories, cookbooks, headwear and clothing.

Several of the new licensed categories will also be adopted and used in the 32 restaurants in California, Washington, Arizona, New Mexico and Hawaii and sold through the company’s online e-commerce store, as well than distributed via national superstores, specialty retailers and grocery stores.

“As we approach the celebration of our 60and anniversary in 2024, we felt now was the time to introduce the brand into new product categories that can extend the core dining experience,” said Vice President of Growth Deborah Shapiro. “Our signature steak sauce has already proven that the consumer is craving more products to use and consume at home.

“We chose Evolution because of their shared passion for our brand DNA and their entrepreneurial team. They have a long history of building brand extensions on both the retail and wholesale side of the industry. »

“The Black Angus brand is America’s premier steakhouse and one of the most revered and trusted brands in the American food and beverage industry,” said Travis J. Rutherford, Founder and Chief Revenue Officer of Evolution. “With over four million guests a year and over 450,000 monthly website visits, we see an incredible market opportunity for high quality branded licensed products. The entire Evolution team is excited to work with the Black Angus team to expand the brand across these new channels.

Cathy W. Howerton