Bharat Media Group Won Media Planning and Buying Mandate for Non-Southern Manna Market
The account was won following a multi-agency pitch.
Bharat Media Group (BMeG), a 360-degree integrated marketing and communications agency, today announced that it has been appointed as an Agency of Record (AOR) for Southern Health Foods’ Manna Foods. BMeG won the account following a multi-agency pitch and will oversee the brand’s planning and media buying mandate for the North, West and East regions.
Manna Foods’ mission is to improve the quality of life of its discerning consumers by adding nutritional value to their daily diets through its diverse line of value-added millet products. The BMeG team will work closely with the Manna marketing team to further accentuate the brand message through comprehensive media buying and planning across all three regions. Murugan, CEO of Manna Foods, speaking on the partnership, said, “Manna Foods is one of the nation’s leading health food brands committed to promoting the legacy of traditional healthy food alternatives inside and out. outside the country. To spread the brand’s core message beyond the Southern market, we needed a partner agency that understood our business and could be counted on to help the brand achieve the desired visibility on all relevant platforms. The BMeG team’s strategic roadmap for media planning and buying to improve our reach to target consumers in these geographies was perfect. We are confident that BMeG will be able to support us with our larger business goals and objectives in the future to come. »
Speaking about the new account, Anand Charles, CEO of Bharat Media Group, said, “We are delighted to have been selected as Manna’s media planning and buying partner for its non-southern markets. The advent and persistence of the pandemic has brought about a paradigm shift in the dietary behavior of consumers in India, with many preferring healthy alternatives, especially our traditional superfoods. This has made India one of the largest health food market which is expected to reach $30 billion by 2026. In this booming segment, our aim would be to break through the clutter by choosing the right platforms to showcase Manna’s indigenous health food line of health drinks, millet and multigrain among its target audience in designated markets.