Best Social Media Scheduling and Collaboration Tools for Teams and Agencies

Social media marketing and collaboration go hand in hand. Not just because of the weather – after all, social media doesn’t go to sleep when you do – but also because you constantly have to come up with new ideas and, in many cases, get direction and approval from others. other parties (a client, your manager, etc.). But how do you foster creativity in a social media team? How can you be sure not to waste time unnecessarily? How do you ensure that every update you post is approved?

In this blog post, I’ll share some of the best social media scheduling and collaboration tools for teams and agencies.

The challenges of social media collaboration

2 main situations can arise: either you work within a team managing one (or more) social network accounts, and/or you need to obtain the approval and the opinion of a client on your work .

Either way, it presents challenges that will waste your time and decrease your overall productivity. And in the worst case, it can lead to errors.

Ideally, if you work in a team, you should invest in a social media tool designed for collaboration. And here’s why:

  • Come up with ideas together, all in one place, and decide together which ideas should be on your social media agenda; moreover, you can encourage people to make suggestions and edits on the proposed updates
  • Plan your entire social media content strategy and schedule it (this will probably save you hours each week, depending on how many accounts you manage)
  • Make sure you get approval from the right people before scheduling or posting anything (especially important when working with clients in the field)

In other words, a good social media planning and collaboration tool will help you save time and be more productive, enhance your creativity, and cover you every time you share something on social media. a customer or manager doesn’t like.

Here are some of the best planning and collaboration tools for teams and agencies:


ContentCal it’s a lot of different things. It’s a social media marketing tool, to begin with. It’s a marketing and social media calendar and a planning and collaboration tool. And it is also a social media planning tool with analytics.

There are many features – and all of them relate to the collaboration aspect.

Once you’ve added your team (and customers, if needed), you can assign each of them specific roles such as content creator or approver:

This is not only to easily identify everyone’s roles, but also to control what everyone can do on the platform. For example, as above, a team member will only be able to create content and suggest ideas, but they will not be able to approve anything to be scheduled.

Once you have everyone on board, you can start collaborating:

  • Create social media calendars for each of your accounts (although you can also create a calendar with all social networks in one place):

  • Use the bulletin board to jot down your content ideas, get suggestions and feedback from other team members, managers, and clients, and drag and drop the best updates into the social media timeline to be published/scheduled
  • Create an approval workflow to make sure every update goes through the right channels before being released
  • Download your media with every update and categorize and color code your posts for easy organization
  • Check your analytics to find the best times to release and find out which updates work best (which you can also quickly reschedule to release again)
  • Respond to any comments or messages from your fans and followers

What I love about this tool is that it seems its creators really understand the issues we face when collaborating on social media, as well as planning for updates. This not only simplifies the process and helps you save time, but it also encourages you to come up with better ideas together as a team.

Social Sprout

Social Sprout is a comprehensive social media management tool with solutions for businesses, agencies, and small businesses. It’s a very powerful tool with many features, but the reasons I mention it here are the planning and collaboration tools it offers:

  • Add multiple team members to your account and assign them individual tasks
  • Check who on your team is online so you can quickly alert them if there’s an update or message that needs action
  • Write down your ideas and drafts and invite your team members to comment and make suggestions
  • Create an approval workflow to ensure that every scheduled or released update is pre-approved by the right parties
  • Use the built-in social media timeline to add your ideas and submit them for approval:

  • Collaborate on your social media inbox and the messages and comments you receive: add custom tags, use filters and assign messages
  • See in real time who is doing what (very useful for large teams):

  • Track everything your team does, like which messages they replied to and when, and use team analytics to check time, task completion rate, and more


Another great planning and collaboration tool, Co-planning can be used in all your marketing projects and not just on your social networks. It’s basically an online planning calendar for any marketing project, be it social media, email, and any other marketing campaign you might need.

You can easily add your team to the platform and create custom workflows that can then be reused for other projects; from there, you have many other planning/collaboration features, such as:

  • A team dashboard where you can see at a glance current projects, upcoming deadlines, and what your team is up to:

  • Create approval workflows to ensure you’re posting the right updates (and you can easily access a list of all the content that requires your approval):

  • Use the workboard to create content, make plans, and jot down ideas before you officially schedule them to be released (then drag and drop the best ideas directly into the timeline)
  • Automatically schedule your best updates at the best times to reach the most people (just select Best time when you schedule an update)
  • “Requeue” your top performing updates automatically, which means the tool can automatically add these updates to any gaps in your social media timeline
  • Create team performance reports to see the effectiveness of each team member

Hoot Suite

Hoot Suite is one of the best-known social media management tools; but how good are their planning and collaboration tools?

You must first subscribe to one of the 3 plans to access the team management features: Team, Business or Enterprise.

Once done, you can use the tool to:

  • Add users to your team and set custom permission levels for each person; for example, you can choose which social profiles they have access to, which social networks, etc. :

  • Put your team to work by assigning them tasks
  • Use the Drafts space to collaborate with your team and jot down all your update ideas, as well as upload all the media and resources you have

Since Hootsuite is a social media management tool – and a powerful one – you also get a plethora of other useful features such as social media monitoring, scheduling updates and creating queues. waiting, as well as analyses.


Trello is quite different from the other tools on this list in that it is not designed specifically for social media and therefore lacks features such as scheduling and analytics. That said, it’s a great option for planning your social media and collaborating with others in an easy and intuitive way.

If you’re not familiar with Trello, the operation is very simple:

  • Create an account and have your team create their own too
  • Start creating tables for all your needs; this is where you can add multiple lists, tasks and collaborate with your team

  • Invite team members to specific boards to start collaborating

Trello is very versatile – you can head to Inspiration to learn about the different types of tables you can create and use one of the templates. And, you can even find social media calendar templates created by other users:

As you can see above, you can organize your tasks with different colored labels, upload media and other attachments, create a checklist/tasks list, and ask your team to share their ideas and suggestions:

Trello is particularly suitable for planning; for example, you can create a list in your board just for ideas where everyone can share theirs and the rest of the team can then give their suggestions on how each idea can be improved.


Social media collaboration – and any business-related collaboration, for that matter – can be quite frustrating and time-consuming when you have to rely on multiple tools to create content, get approval, and plan your schedule; for example, Skype, email, SMS, phone, social media scheduling tools, etc. With the right tool, you can have everything you need in one place so you can have more time to focus on creating better social media content and planning a media strategy. social more successful.

Cathy W. Howerton