Australian retailer Baby Bunting appoints Republik to handle media planning and buying – Campaign Brief NZ
Australian baby specialist retailer Baby Bunting has appointed full-service Freemans Bay Indie Republik to handle its media planning and buying here in New Zealand, effective immediately.
Baby Bunting is Australia’s largest baby retailer and is opening its first store in Albany, Auckland on Saturday August 13,
Founded in Melbourne as a family business in 1979, Baby Bunting is today Australia’s largest specialist nursery retailer, catering to parents of children from birth to four years old. They now have 65 stores across Australia with more to open soon and have a rapidly growing online business. Baby Bunting stores offer a wide range of products and services. With an online-only presence, they began delivering to New Zealand in June 2020.
Danielle Beh, New Zealand Operations Manager at Baby Bunting: “We have a huge range of products to support families, as well as services such as car seat fitting, capsule and breast pump hire. We needed an agency that would quickly understand the scope of our offering, how it will benefit the New Zealand market, and then could develop a plan to communicate that.
“The Republik team were so great to work with. We were impressed with how quickly they came up with a comprehensive plan that ticks all of our boxes. I’m confident we made a smart decision bringing them on board. »
Diane Besim, Media Manager at Republik, said: “I have no doubt that Baby Bunting will set the bar for specialist baby and infant retail here in New Zealand. The first campaign will launch on July 22 and will be visible through billboards, street furniture, radio, partnerships and a variety of digital placements.