Artificial Intelligence: Its Benefits in Digital Marketing

Artificial intelligence consists of making intelligent machines capable of carrying out cognitive activities. Once these machines have access to enough data to recognize patterns and trends, their ability to think like humans will continue to advance. Additionally, artificial intelligence, data, and analytics play an important role in digital marketing.

Therefore, any online business must be able to extract the right insights from the data to be successful. Therefore, it is logical to assume that AI will be essential to digital marketing. This is especially true given the enormous growth of data and its sources that digital marketers need to learn more on.

Experts expect the volume of data collected on these new customer touchpoints to become unmanageable. This will happen in the years to come as companies continue to add more. As a result, artificial intelligence (AI) is now more essential than ever for digital marketing. Here are some reasons why AI tools and technology can access huge amounts of inaccessible data. AI can then transform this data into useful information that influences immediate decisions.

AI-based content marketing

Content-based marketing has become the standard advertising method across a wide range of industries. This is due to the growth of social media marketing and growing consumer desire for online content.

Here, artificial intelligence can help make your marketing efforts more interesting by helping you determine the types of content that are of interest to your current and potential customers. He can also choose the most effective means to reach them.

Additionally, finding techniques to create ads that get people chatting and spreading the word to their friends has long been a goal of ad creatives. Now, you can use various AI-powered solutions to do this effectively. For example, you can use algorithms to create titles. You can track their performance and adjust their output to get better metrics. These metrics include email open rate or social media post share rate.

By creating material and visuals that it anticipates will be well received by its target, the AI ​​becomes increasingly capable of handling the whole content development process itself. In addition, customization provides individual customers with hardware specifically tailored to them. It does this by using data and benchmarks that the AI ​​”understands” to be important to them. Naturally, customization is a buzzword in this industry.

AI is also becoming increasingly useful in determining a customer’s stage in the buying process. It can provide content to differentiate your service or product from competitors. This happens when it notices that the user is “shopping around” and comparing different products and services. When it detects that a customer is preparing to buy, it can send them urgent advertisements. These ads encourage them to “act now” to take full advantage of a limited offer.

Real-time tracking

Platforms with AI integration allow users to learn more about the effectiveness of their content in real time. This implies that people using digital marketing for their business can immediately see results and adjust their next strategy.

A digital marketer can see analytics results from many posts with different content simultaneously. They can then compile their results and evaluate, review and compare them. Users can then promote the most effective material for their customers while identifying the least effective content, saving time and money.

Dynamic pricing

Offering discounts is a surefire way to boost sales. However, some customers may still purchase with minimal or no discount.

To increase sales and profitability, AI can dynamically set product prices. It does this based on criteria such as demand, supply, customer and profiles. A graph for each product will show how the price changes depending on the season, consumer demand and other elements.

Frequent flyers have seen a fantastic example of dynamic pricing in action. For example, they look to book a flight, then come back to buy it a few days later… only to find the price has gone up by a few hundred dollars.

Better security

The biometric authentication system that uses AI technology is one of the most secure mechanisms for collecting and transferring data. It also made the sharing process more efficient along the way.

Massive amounts of data are now transmitted much more securely than previously seemed impossible. In addition, modern data collection and dissemination has also simplified the evaluation of large amounts of data. This has improved knowledge and accelerated decision-making.

Since data is at the heart of personalized customer experiences, a mechanism like biometric authentication now helps organizations protect customer data much more securely. AI technology goes a long way in keeping digital marketing data relevant and valid.

Customer Service Chatbots

Customers now frequently use messaging apps such as Facebook Messenger and WhatsApp to communicate with businesses. However, keeping customer service agents active on these platforms can be expensive.

Some businesses are already adopting chatbots to handle frequent customer inquiries. Chatbots provide instant responses anytime to reduce workload and give customers faster response. Additionally, users can train chatbots to offer pre-determined answers to frequently asked queries. They can also transmit requests that are too complex for a human operator.

In other words, you reduce customer service time. Plus, you lighten the load, freeing up agents to handle issues that require a more personal response.

People are getting used to chatbots more and more thanks to virtual assistants such as Siri, Google Assistant, Alexa or Cortana. In some situations, they even prefer them to real people. Recently, AI word recognition algorithms have made incredible progress. This opened the door for machines to fill the role of human sales and customer service representatives.

In addition to being more affordable than adding additional team members, chatbots can address customer concerns faster and, in some cases, even more human. Also, unlike humans, robots never have a bad day. You can count on them to be courteous, engaging and friendly.

You can improve your digital marketing strategy using artificial intelligence. However, artificial intelligence is not here to replace marketing and advertising jobs. Instead, it helps them maximize their true strategic and creative talents. To succeed, marketers and advertisers must adapt their marketing practices and strategies to current AI trends.

Image Credit: Mikael Blomkvist; pexels. Thanks!

Deanna Ritchie

Editor-in-chief at ReadWrite

Deanna is the editor of ReadWrite. Previously, she worked as an editor for Startup Grind and has over 20 years of experience in content management and development.

Cathy W. Howerton