APO Group enters content partnership with Excellence in Broadcasting (EIB) network of a major Ghanaian media company (Starr FM, GH One TV, Kasapa FM and Ultimate Radio)

APO Group

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, today announced a content partnership with one of Ghana’s largest media companies, EIB Network, increasing the visibility of its clients and bringing quality African stories to new audiences across Ghana and beyond.

All texts, images, videos and sound clips distributed by APO Group will now appear on the online platforms of the EIB network: www.StarrFM.com.gh, www.Ghonetv.com, https://KasapaFMonline.com and https:/ /MyUltimateFM.com.

The Excellence in Broadcasting Network (EIB) is one of the largest media groups in Ghana, comprising radio stations Starr FM, Live FM, Kasapa FM, Ultimate Radio, Agoo FM, Abusua FM and Empire FM, and channels GH One free TV channels. TV and Agoo TV in the Akan language, as well as the national broadcaster GH One TV in English.

The EIB network is led by two of the most eminent Ghanaians in the media industry. It was founded by Dr Kwabena Duffuor, best known for his post in the Mills Government (NDC) as Minister of Finance and Economic Planning of the Republic of Ghana from 2009 to 2013. The CEO of the EIB Network is Nathan Kwabena Anokye Adisi – or ‘Bola Ray’ as he is better known – the famous Ghanaian radio presenter and entrepreneur.

As Africa’s largest primary news provider, APO Group distributes content from some of the most prominent multinational corporations, public institutions and sports organizations operating on the continent.

This stream of high-quality news content is provided free of charge to the EIB Network, bringing dozens of quality news stories to its online platforms every day in all media formats (text, image, video and sound bite).

The deal with EIB Network is one of many content partnerships that APO Group has finalized over the past few months. Others include: Zimpapers, Zimbabwe’s leading news publisher; Forbes Africa Lusofona, the Portuguese-language service of the internationally renowned business and financial organization Forbes; and PR Wire India, a leading Indian PR platform.

Content distributed by APO Group is also guaranteed to be published on over 320 African news websites and international platforms such as Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis and Factiva.

Through these world-class partnerships, APO Group brings unparalleled value, reach and visibility to its clients in Africa and beyond.

“This partnership with APO Group is fantastic for the development of our online platforms as it brings us a stream of high quality content – ​​in all formats – from some of the most important organizations operating in Africa,” said Bola Ray. , CEO of the EIB. Network.

“EIB Network is another valuable addition to our list of content partners across Africa and beyond,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “The EIB network online platforms will provide our clients with great visibility in Ghana and enable them to reach an even wider audience.

Distributed by APO Group on behalf of APO Group.

Media contact:
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About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the pan-African leader in communications consultancy and press release distribution. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition accorded to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

For more information, visit our website: https://www.APO-opa.com

Cathy W. Howerton