Analytics-Based Media Planning: Quantzig lists five steps that can help you build a successful media plan in their recent article

LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics solutions to solve complex business problems, announced the completion of its latest article which offers a complete overview of the Top Five Steps That Can Help You Streamline Your Media Planning Process.

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In today’s complex business scenario, efficient development advertising campaigns and convincing media plans are a difficult puzzle to solve. A common mistake marketers and advertisers make when creating campaigns and media plans is that they tend to focus heavily on the budget and neglect the media plan. But for businesses to build effective campaigns and create messages that have impact, they need to think a lot about the markets they serve and the channels they choose for delivery.

According to advanced analytics experts at Quantzig, “Media planning is about digging deep into business data to help companies analyze key metrics in ways that shine a light on new growth opportunities. “

Do you have difficulty determining the effectiveness of media planning? Do not worry anymore. We reveal five steps media companies can take to create the perfect media plan. Talk to our analytics experts to learn more.

Steps to Create a Successful Media Plan

Step 1: Know your target audience

To build a successful media plan, media companies must have a clear idea of ​​the demographics and media habits of the target market. Such information can help media companies analyze audience media consumption patterns before finalizing media planning strategies.

Step 2: Define the objectives

The success or failure of a media plan can only be measured if clear goals are set from the start. By setting goals, media planners can compare campaign performance against industry standards to analyze its success rate.

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Step 3: Leverage smart tools for media planning

Several media planning service providers offer tools to plan, organize and analyze media spend in one place. They also provide the ability to connect with other businesses and keep all media planning files and jobs in one place.

Step 4: Determine the Perfect Media Mix

Understanding the target audience better can help businesses improve their media planning efforts. Having a clear idea of ​​what is the primary source of media consumption for a desired set of audiences helps businesses plan their ad spending carefully.

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Step 5: Evaluate the cost and execute the media plan

The final step in media planning is to assess the cost of various viable channels for advertising campaigns and measure them against the advertising budget. This can help media companies choose channels that are on budget.

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About Quantzig

Quantzig is a global analytics and consulting firm with offices in the US, UK, Canada, China and India. For over 15 years, we’ve been helping customers around the world with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm has more than 120 clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

Cathy W. Howerton