Amazon Aggregator Society Brands Acquires Brand Management Agency OmniiX to Accelerate Rapid Growth of Acquired Companies
OmniiX Founders John W. Collins and Stormey Collins Join Society Brands as Members of the Leadership Team
CANTON, Ohio, March 24, 2022 /PRNewswire/ — Company brandsan Amazon aggregator built for and by the founders, today announced its strategic acquisition of Omniix, one of Amazon’s leading brand management agencies with a track record of growing brands nearly 40% annually. Omniix Founders John W. Collins and stormy collins joined the Society Brands leadership team as Chief Marketing Officer and Chief of Staff, respectively, responsible for leading the growth of the acquired companies.
“Acquiring a proven Amazon brand management agency is one of the biggest wins we’ve had as an organization to date and sets our platform up for long-term success,” said Michel Sirpilla, CEO of Society Brands. “OmniiX has demonstrated the ability to handle a large number of businesses at scale. Many Amazon aggregators struggle to scale brands after acquisition, but with the OmniiX platform being part of Society Brands, the company is uniquely positioned to rapidly grow our acquired brands.”
OmniiX has served hundreds of consumer product companies selling their products on Amazon, managing over $500 million in revenue for their clients. The OmniiX team’s deep understanding of how to grow businesses organically on Amazon provides a unique opportunity for the company’s brands to rapidly scale future acquired businesses.
“In my twelve years as an Amazon seller and then as an Amazon agency owner with an absolutely phenomenal team, I have seen firsthand the power of winning combinations and how it not only benefits a brand, but to everyone involved,” said John W. Collins, founder of Omniix and chief marketing officer of Society Brands. “As a former Amazon seller, the original mission of the founders of Society Brands resonates deeply with me. I see this mindset come to life in our conversations with the founders.”
“The collective experience the Society Brands team brings through Amazon performance, retail success, M&A leadership, and people development is a recipe for monumental growth. couldn’t be prouder and more excited to focus the team’s efforts exclusively on the growth and success of our acquisitions at Society Brands… a new company is coming!” Collins concludes.
Another critical element to making this acquisition worthwhile is the continued involvement of two of OmniiX’s founders. “We are delighted to welcome them as members of our leadership team and are confident that the same success OmniiX has had for its customers will continue with the growth of the companies acquired by Society Brands,” said Sirpilla.
Since its launch in October 2020Society Brands raised $205 million in total capital, making it one of the best-funded Amazon aggregators in the world. Society Brands has a unique business model and transaction structure that creates alignment with Founders while truly empowering them to take their brand to new heights by sharing best practices and resources. Society Brands acquires e-commerce consumer product companies and encourages founders to stay on board to be part of the team. These founders join “the company” as Brand President and access shared resources that can scale the business to new heights. It’s their desire to build a community and ecosystem of like-minded entrepreneurs who have the skills and energy to grow with their brand. Not only will founders take it to the next level professionally, but they will also develop relationships that will last a lifetime.
About Company Brands
Society Brands is a technology-driven consumer products company that acquires native e-commerce brands that primarily sell on Amazon and their own DTC sites. The company was created for and by the founders, providing entrepreneurs with deep liquidity while providing the opportunity to stay on board, grow their brand and bring equity into Society Brands’ platform. For more information, please visit www.societybrands.com.
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