Agnes Media Named Payo’s Digital Marketing and Performance Media

Payo, an Australian payment platform for the hospitality industry, has appointed Agnes Media as its digital marketing and performance media agency.

Agnes Media has been nominated by payo, an Australian payment platform designed for the hospitality industry that offers customers the option to eat now, pay later at restaurants, cafes and bars.

Sydney-based independent Agnes Media will handle digital marketing and performance media as payo continues to educate and consider diners and venue owners.

Customers with the payo app can eat and drink at payo’s partner restaurants, cafes and bars and pay the bill in four interest-free bimonthly installments by scanning a QR code. Payo also offers users access to exclusive, limited-time offers at participating sites.

The app aims to help support Australia’s struggling hospitality industry while providing more options and financial flexibility for customers paying with payo. Along with benefits for customers, site owners have also seen strong results since integrating payment, with an increase of approximately 50% in the average order value of app users, as well as a rate increased number of loyal customers.

The company also recently launched Payo Checkout, a platform allowing customers to pay their bill in seconds without needing the Payo app. By scanning a unique QR code at the table, wait times for bills are eliminated while allowing customers to easily split the bill.

Taf Chiwanza, co-founder and CEO of payo, said: “The hospitality industry has been going through a difficult time with restaurant closures and simultaneously, a drop in discretionary spending. By unlocking the buy it now, pay later offer in the restaurant space, we hope Payo can be part of the rebuilding solution by driving more traffic to restaurants.

“Our goal is to expand the range of sites users can choose from, while attracting a growing base of engaged app users. We are excited to be working with Agnes Media during this important growth phase for our business. They were the perfect agency with their strong focus on analytics and measurement, and relevant experience in the fintech space.

Charlotte Ward, CEO of Agnes Media, added: “We are delighted to have been named an agency partner for payo, attracting both hotel owners and guests to use this world-class application.

“Our agency approach is centered on measuring effective growth with the belief that media investment should deliver measurable results. We ensure that media buys are linked to key business objectives, with custom measurement methodologies to track what’s driving success, resulting in more effective ROI. This is especially relevant for fast-growing brands such as payo with aggressive expansion goals.”

The appointment follows the rapid growth of Agnes Media which launched in 2020. The independent agency has a three-tier measurement approach that focuses on business growth, ongoing testing and optimization, and chart reporting. board for all customers. It has attracted a range of companies with measurement challenges, who are working with Agnes to identify the best way to invest their marketing dollars.

Agnès also works with clients such as Paytime, an HR fintech brand and Zolo, a B2B technology cycling service.

Cathy W. Howerton