Acroud acquires 60% of Affiliation and Media

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A comprehensive reporting system and crypto payment solutions are often cited as benefits of switching to the SOFTSWISS Affilka affiliate marketing platform. The team shared the results of the BC.GAME migration case which showed a 20% monthly increase in player acquisition.

According to the latest Affilka migration case, the main reasons why online casinos are switching affiliate management platforms include the lack of detailed and customizable reports on affiliate and player activity, AML compliance issues, and high in-house development costs. On top of that, proprietary solutions require additional resources that steal the limelight from key business goals, while weak reporting capabilities hamper growth. Affilka by SOFTSWISS, an innovative and award-winning partner monitoring platform, offers comprehensive platform transition support that includes assistance from account managers and technical staff to address all customer concerns, whether transitioned or present.

Taking care of all software-related issues, Affilka helps clients focus on their business creation imperative. Migrations lead to increased player acquisition, better management of team resources, and optimized branding processes. Migrated customers note the following benefits:

  • full technical support, a winning combination of technical support and automation
  • a comprehensive multi-level reporting system with near real-time updates for operators and partners
  • crypto-friendly payment platform and solutions
  • multi-brand management under one Affilka account or partner program
  • flexible commission plans and traffic budget optimization

Speaking of customer migration, Anastasiya Borovaya, director of Affilka by SOFTSWISS, points out the following: “Changing affiliate marketing platforms can be difficult. There can be many reasons behind the decision. Choosing a new platform can be complicated by a lack of knowledge about the benefits that come with it. At Affilka, we have built the necessary software platform migration expertise to take the lead. The process can be as simple as moving affiliate IDs and contact details or rather as complex as transitioning historical player data and affiliate payment history to meet the requirements of the new platform.Whatever our customers decide, Affilka’s account managers will be there to guide them through the transition. “

Affilka by SOFTSWISS was recognized as the best affiliate tracking software by the prestigious SiGMA Balkan & CIS award 2022. The advantages of this multifunction Affiliate management and tracking software features zero setup fees, integrated payment systems, and efficient affiliate management. Affilka will be present at SiGMA Europe in Malta, to be held in Valletta on November 14–18, 2022.


SOFTSWISS is an international iGaming company providing certified software solutions for gaming operations management. The expert team of over 1,400 employees is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds a number of game licenses and provides one-stop iGaming software solutions. The company has an extensive product portfolio, including the online casino platformthe Game aggregator with thousands of casino games, the Affilka Affiliate Platformthe Sports betting platform and the Jackpot aggregator. In 2013, SOFTSWISS was the first in the world to introduce an online casino solution optimized for bitcoins.

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Cathy W. Howerton