A safe bet? Innovative media company builds strong partnerships around sports, games and esports

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.

Whether college or professional, NFL or NBA, Americans love to watch sports. This is serious fandom country. No matter what happens in the outside world, people crave the excitement, the unpredictability of sport.

And they crave connection. They want to feel like part of the team and get as close to the action and the players as possible.

Troika Media Group Inc. TRKA, knows that the fan experience is paramount in the sports industry. Brands that connect with fans, that speak their language, will outperform those that don’t create fan-centric brands fueled by loyal audiences and fans.

The company worked with Coca Cola COKE, Amazon.com Inc. AMZN and Apple Inc. AAPL, and on the SoFi Stadium oculus (the largest 360-degree double-sided screen in the world) for the LA Rams. It recently announced several important client mandates with key partners in the sports industry and several adjacent industries, such as fitness and sports betting, including the following:

  • LA Rams
  • Las Vegas Raiders
  • Big Ten College Network
  • Pac-12 network
  • PointsBet
  • Riot Games
  • Ubisoft
  • PGA Tour
  • cfu


Troika was appointed creative agency of PointsBet Holdings Limited in the fall of 2021. Troika worked to create a 360-degree campaign, including broadcast, digital, social media, outdoor and stadium. At the center of the campaign was NFL legend Drew Brees.

“PointsBet is an industry innovator, leading the way with new and different ways to engage punters, and we expect demand to grow as legalized sports betting evolves,” said the chairman- CEO of Troika, Robert Machinist. “TMG will create authentic and credible content that will resonate with sports bettors, from those who are experienced bettors to those new to sports betting. We are delighted to have received this commitment and very happy to partner with PointsBet as they continue to improve the experience for modern bettors.


Troika has also partnered with Asia’s leading esports league, VSPN, to create a new look for the 6th Honor of Kings tournament, its first international tournament. The tournament is organized in collaboration with Tencent Holdings ADR TCEHYone of the largest gaming companies in the world.

“Troika recognized the momentum and potential of gaming and esports some time ago, and we were thrilled when VSPN approached us to work with them on this important event,” said Kevin Aratari, Head of new activities of Troika. “Some 2.8 billion people identify as gamers, an inclusive and vibrant cross-generational phenomenon. Troika has a proven track record in building and guiding brands in this vital and growing industry.”

These partnerships along with others like the PAC-12 conference (one of college football’s “power five” conferences) and F45 Training Holdings Inc. FXLV, could represent continued opportunities for the Troika. Sports, gaming and esports are among the fastest growing verticals for Troika today and the company’s growing client list is a testament to their end-to-end creative branding and advertising solutions. innovative.

Learn more about Troika Media Group here: https://www.troikamedia.com/.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.

Cathy W. Howerton