London, Oct. 10, 2022 (GLOBE NEWSWIRE) — A successful SEO strategy can future-proof your business and reap serious benefits for your brand, while boosting online sales. Investing in SEO is a wise move for any modern business – but which elements are most important to include in your SEO strategy? Leading London-based digital marketing agency, The Brains, explains how to build a strong and competitive SEO strategy. An important point to remember: it’s not just about keywords.
Masterminds have discovered that while many companies are taking good care of their front-end strategies – such as on-page SEO, content, internal linking structures, image optimization and metadata, off-page optimization and technical SEO can often be overlooked. Off-page optimization includes activities such as social media marketing, content marketing and link building – this branch of SEO directs links and authority to your website from strong and relevant domains, increasing thus your ranking and your traffic.
Technical SEO, on the other hand, addresses crucial issues such as site speed, crawlability, and indexability. Additionally, since Google made the announcement in 2019 to primarily focus on mobile-first indexing, optimizing sites specifically for responsive devices has become a priority for online marketers. Tellingly, in the second quarter of 2022, mobile (excluding tablets) accounted for 58.9% of global web traffic.
James Speyer, SEO expert at The Brains, commented:
“There’s a lot of careful planning and thought going into a full-fledged SEO campaign. Yes, keywords are important; but in 2022, you need comprehensive data feeding into a multi-faceted approach, encompassing elements of on- and off-page, technical, mobile and local SEO to drive the most impressive ROI.
James Speyer, Chief SEO Strategist, The Brains
The Brains is a leading SEO agency in London, delivering unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328