A digital marketing tool that optimizes performance metrics

Marketing is not an easy business. From developing strategies and setting up campaigns, to follow-ups and adjustments, there are many areas to consider. Therefore, in addition to a competent marketing team, most companies need a CMO (Chief Marketing Officer) to oversee everything. Whichever direction they decide to go, having a digital marketing tool becomes absolutely essential.

Of course, not every business has the budget for a full-time executive position to handle larger expenses and marketing planning. This is why so many companies have turned to split CMOs such as Hawke Media in recent years.

Hawke Media: CMO outsourcing

Hawke Media exists to change the marketing paradigm. It does this by providing companies with elite third-party CMO services. Most of these companies are looking to up the ante in the marketing game.

The company is a welcome relief for businesses that need more marketing oversight and direction but can’t afford a full-time marketing manager. Even for companies that technically have the budget for a CMO, outsourcing marketing strategy and leadership to a professional agency can be very effective. Outsourcing can save time and reduce overhead while employing the services of a group of marketing professionals with established and well-maintained experience.

Hawke Media has built a reputation for its ability to not only deliver third-party CMO services, but to prioritize client success while doing so. Hawke does this through a robust and varied suite of services. These run the gamut, from key strategy and branding consultations to creating and managing content across a variety of marketing channels.

The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. This was recently manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

Bringing it all together to boost performance

As in all areas of activity, performance is the engine of marketing. It’s that simple. If a marketing department can deliver results, it’s doing well. If he can improve those results over time, he does even better.

The problem is to follow this performance in order to assess the level of success or failure. This is not a problem that comes from a lack of information. Rather the opposite.

Each digital marketing tool now comes with its own analytics. Facebook Pixel and Google Ads are among the biggest and most obvious players in the field of marketing data analytics. But the list does not end there. Windows, Slack, LinkedIn, Shopify, and countless other platforms come with their own built-in analytics collection and reporting software.

Each of them contains important information. Marketers can use it to find out how they are handling both current business and future marketing strategy. But two problems tend to hamper this sprawling and complex approach to data analysis.

The first and obvious is the simple challenge of finding the important details among the backlog of data.

It’s hard to know which Facebook posts performed the best or which Google ads had the highest CTR (click-through rate) when you’re trying to analyze half a dozen or more apps at once. In this context, the ability to remember only login credentials can be a challenge.

Consolidation holds the key

In addition to the issue of managing the amount of information, there is also the concern of a lack of consolidation. Even if you find out which Facebook and Google Ad metrics are the best, how do they connect? It’s hard to reconcile the relationships between different sets of marketing data within your larger marketing strategy when everything is scattered and isolated.

It’s there that Hawke AI enters the scene. The AI-powered marketing tool takes all the data from different marketing platforms and funnels it into a single, easy-to-read view. This simplifies the analysis of the results and makes it possible to obtain meaningful information.

The digital marketing tool provides a centralized dashboard to present simplified insights, alerts, and reports. It’s perfect for performance-driven marketers who want to reduce clutter and, according to customer reviews, save time and money in the process.

The best part is that Hawke AI doesn’t just work as an organizational tool. It has “AI” in its name for a reason. The state-of-the-art software is also capable of monitoring marketing data for any alarming activity that may develop over time.

For example, if your expenses exceed a certain threshold, the program can send an alert. From there, you can check the situation and reallocate the funds. If the results aren’t meeting the targets, the program can let you know before things get worse. As a result, it eliminates the need to develop manual reports and spend hours of human labor monitoring marketing data in perpetuity.

Hawke AI: Making Marketing Analytics Accessible Again

The value of being able to analyze and manage both budgets and results across a variety of platforms is hard to overestimate.

From the simplicity of seeing all important data in a single dashboard to the ability to cross-reference and compare marketing platforms from one location, Hawke AI delivers a whole new marketing experience. The tool can even benchmark your performance and KPIs against industry benchmarks to see how you stack up against the competition.

Modern marketing is data-driven and performance driven. Hawke AI is a marketing tool designed for ambitious marketers. It is designed for those looking for ways to consolidate their data and save time. Ultimately, this can give them an edge over the competition.

Featured Image Credit: Tiger Lily; Pexels.com. Thanks!

Brad Anderson

Editor-in-chief at ReadWrite

Brad is the editor who oversees contributed content on ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach Brad at readwrite.com.

Cathy W. Howerton