7 signs that your digital marketing strategy is no longer working

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Any meaningful digital marketing strategy requires a commitment of time and money to put in place. This engagement can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy development, testing and more, drawing on the skills and collaboration of some of your best and brighter to create something that helps your brand shine.

But even the best-planned digital marketing campaign can sometimes lull, reaching a point where it no longer adds value to your business or brand building efforts. When this happens, the hard work you’ve put into this strategy can make it extremely difficult to unplug, even when it pushes your patience and budget to the limit.

Still, there comes a time to let things go and make way for a new digital marketing plan. Here are seven common signs that it’s time to break away from your digital strategy and start something new.

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1. The value is not there

One of the main signs that you should put the brakes on your digital marketing campaigns is a poor level of value. Determining this value often comes down to looking carefully at the numbers, such as what you spend on ads, organic marketing, social media marketing efforts, etc., versus what you get in return.

If your costs far outweigh the returns, or you’re not breaking even on your digital marketing spend, it’s probably time to reconsider your strategy.

2. Your campaign goes into overtime

The Internet is a sprawling and complex organism. Implementing a multi-faceted marketing campaign across multiple digital channels and making a measurable impression on your customers can sometimes take time, not to mention some patience. In fact, some strategies can take several months or more to really see the results you expect – or to get a good idea of ​​how you’re getting closer to your digital marketing goals.

That said, when a digital marketing plan starts to linger a little too long past the strategy deadline – failing to produce the timely and positive results that similar campaigns are producing – it’s time to press the button. reset button.

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3. Strategy Adjustments Make No Difference

Have you ever scrambled to salvage a failing digital marketing strategy? If you’ve started tweaking different elements or adjusting marketing tactics to salvage a campaign, but the results aren’t improving, unplugging the plug is probably your best bet.

In some cases, making key strategic adjustments at the right time can transform a marketing plan. But when those mid-game pivots don’t make a difference, your time is better spent on other ways to support your brand and your long-term business goals.

4. You threw the kitchen sink at him.

Sometimes the inability to let go of a digital marketing plan can lead to serious overreactions. This usually means that even after exhausting all the digital marketing ideas and tactics in the book, key marketers will continue to dig into the problem, ultimately turning an underperforming campaign into a counterproductive fiasco.

If you’ve tried everything in the online marketing manual but still don’t see a return, there’s no shame in abandoning this strategy and moving on.

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5. Things work backwards

Seeing more red than green in your weekly digital marketing performance reports? Down arrows do happen, but when those negative results start to become a long-term trend, it’s a pretty good indicator that your digital marketing strategy framework needs a refresh, if not a complete replacement. .

Analyzing strategy performance thoroughly and often allows you to closely monitor negative trends and stop digital marketing initiatives before they become a major drain on your budget.

6. Other Digital Marketing Strategies Become

From search engine optimization and content marketing campaigns to email marketing and paid advertising plans, it’s not uncommon to have multiple digital marketing strategies running at once. . And if all but one of the digital strategies are hitting the high marks and getting results, it might be time to cut the bait on that underperformer and focus your efforts on something better.

In other words, don’t let a rotten apple spoil the bouquet. When a bad campaign threatens to unravel what works, stop it quickly.

Related: 4 Ways to Handle Your Next Brand Crisis and Come Back Stronger Than Ever

7. You have bad vibes

You can be proud of the marketing strategy you have in place. But no matter how much you believe in it, if it gets a largely negative reaction from the public, it’s probably time to unplug. Online negativity can quickly spiral out of control, and the sooner you tackle this problem at the source, the sooner you can and should stop the bleeding and go back to the drawing board.

Upsetting your target audience is a sure sign that your digital marketing efforts need a reboot.

Cathy W. Howerton