604 Records – Digital Marketing Strategist (CA)

Digital Marketing Strategist

The 604 Label group includes 604 Records, Light Organ Records, Comedy Here Often? And more. 604 Records is one of Canada’s leading independent record labels and multimedia company. With over 20 years in the industry, the label is home to a diverse roster and has developed some of Canada’s most renowned artists such as Carly Rae Jepsen, Theory of A Deadman, Dallas Smith, Marianas Trench, Coleman Hell, JoJo Mason and many others. .

We are looking for a Digital Marketing Strategist to join our team. This role requires someone who is creative, organized and attentive to detail. You love all things engagement, social media, and entertainment marketing. You have a perfect command of content optimization. You are aware of best practices for social media posting and advertising.

You are also a team player who will approach our marketing meetings with lots of ideas and a well-organized content calendar.
Primary responsibilities include managing social media for our business profiles and clients as needed, executing and optimizing paid advertising campaigns, email marketing, copywriting, SEO, maintaining the website and the growth of online engagement.

Job duties

Social media management

  • Manage daily content calendars
  • Monitoring platform engagement and growth
  • Community management / tracking
  • Keep up to date with industry trends / research upcoming platforms
  • Social performance analysis
  • Develop digital strategies to increase engagement and improve brand awareness • Collect creative resources from A/V team and project
  • Managers and/or asset creation and writing as needed
    Paid Ads
  • Management and optimization of paid advertising for artists on several platforms (Meta, TikTok, Pinterest, Google Ads)
  • Understanding of content guidelines, regulations and best practices • Work with relevant project manager to identify target audiences and key demographics by artist
  • Creation of campaign performance reports

Advertising by e-mail

  • Oversee the company’s external and internal email marketing campaigns
  • Casual Artist Email Marketing Management
    Site maintenance
  • Oversee the maintenance of all company websites
  • Basic web development and ongoing maintenance
  • Essential weekly updates of new releases/video content
  • Management of the configuration of new recruits (email signature / website)

  • Social Media Best Practices
  • SEO
  • Adobe Photoshop / Premiere Pro
  • Writing
  • Communication
  • Management of time

The position is full time. Hybrid options available.

The 604 Group is committed to equity, diversity and inclusion throughout its corporate culture. We encourage applications from all qualified candidates.

Women, men and people of non-binary identification, people with disabilities, Indigenous peoples, people of color (BIPOC), people from the LGBTQ2SIA+ community and other equity-seeking groups are encouraged to apply .

If this is you, please send your CV and cover letter to: [email protected]

Cathy W. Howerton