505 Games Appoints Havas Entertainment to Global Media Planning and Buying Business

Global games publisher 505 Games, famous for Control, Death Stranding, Terraria and Ghostrunner, has appointed Havas Entertainment as its global media planning and buying agency.

Havas Media Group’s entertainment and culture agency now sees its relationship with 505 Games expand into the US, APAC and Europe, having managed the UK business since 2020. consolidating its global planning and purchasing with a single agency, Havas Entertainment now manages lucrative and high-priority markets and sees its billings increase 12 times.

The expanded mission tasks Havas Entertainment with playing a leading strategic role in helping 505 Games capture greater market share in its core global markets for its most important games. Havas Entertainment’s winning strategy will focus on creating meaningful moments in culture by taking into account the specific needs of audiences in multiple markets.

505 Games, a subsidiary of the entertainment company Digital Bros and one of the largest game publishers in the world, publishes and distributes premium and free digital games on the main consoles Sony, Microsoft, Nintendo, PC (Steam, Epic and GoG ) and portable platforms, including mobile devices and social networks.

James Reid, Vice President of Global Marketing at 505 Games, said: “After two excellent years of working in partnership with Havas Entertainment on our UK media business, we are delighted to further leverage their expertise in the industry. games and expand our relationship to encompass the entire world. media planning and buying. We look forward to working with them to drive value and maximize our global media budget in the context of an increasingly competitive games market.”

Ashley Bolt, Managing Partner, Gaming, added, “We are excited to extend our tenure with 505 Games and support their business growth ambitions by launching some of their most exciting upcoming properties. Having a global perspective on their releases helps us deliver nuanced local media experiences that adhere to a cohesive strategy, aimed at growth, and with the power to engage with gamers around the world.

Cathy W. Howerton