5 tips for digital marketing beginners

Online marketing has become vital in virtually every industry, but especially those that cater directly to consumers. Retail companies, service providers, and even the food and beverage industry have found social media and web marketing to be critical to success in today’s marketplace. This means that there are constantly new people learning how to navigate marketing in these spaces, so you’re not alone in your efforts. Here are some starting points to steer you towards best practices in digital advertising and marketing.

1. Update Often, Update Strategically, and Update Consistently

Engagement is the name of the online game. From social media posts to blogs, website updates to improve your SEO, and email to build a relationship with your customer base, you need to create timely content and do it often. Not every platform or campaign needs a daily update, but it’s good to stagger your digital marketing strategy have at least one update most days and avoid having too much work when an update creates engagement and requires you to respond to messages or have conversations with your customers.

2. Bring SEO, Social Media, and Email Efforts Together

Use your online marketing campaigns advertise for each other and bond with each other. Create a blog post for your site and you update the site, post it on social media to build engagement and send readers to your site, then make sure your email newsletter has the article of blogging. It’s just one way to do it, but it demonstrates the idea. Make sure all of your digital efforts promote each other and direct potential customers to a specific goal, like following you or interacting with your brand’s store.

3. Create brand voice and provide guidelines for content creators

If you intend to engage on a variety of platforms and online strategies, you will need help creating content. Even if you’re doing it entirely for yourself, guidelines that specifically outline your brand’s voice, its unique characteristics, and your top do’s and don’ts will be essential if you want consistent messaging across all of your spaces. This guideline ensures that posts written for social media resemble your blog and website content, so that your brand has a recognizable character. This is very important for recognition on all platforms and also for a constant appeal to your main clientele and their values.

4. Invest in graphic design and photography

This goes hand in hand with developing your brand voice. You need graphic design for your digital spaces and traditional media that’s built around a clear, image-defining logo, just to get started. From there, graphics for your digital campaigns and publications will matter. Whether you’re investing in stock photography to accompany blog posts or making a point of cultivating photos of your business and products online, you’ll want to invest in engaging photography alongside art. original graphic.

5. Evaluate your campaign results to find your best online strategies

The final step is critical to success in the digital sphere, and that is evaluation. Any successful marketing strategy should involve self-checking at the end to determine the returns you get from the investment. This helps you fine-tune your approach from one campaign wave to the next. It also allows you to determine which digital strategies and platforms give you the best value, allowing you to see where to expand your efforts and where to cut things so you can try a new option. Whether that return is in customer engagement, sales volume, or net profit, you need a goal to measure your success as you refine your approach.

Cathy W. Howerton