4AM Worldwide Wins Digital Marketing Mandate for Nexus Malls, Marketing & Advertising News, ET BrandEquity

Anand Nair – co-founder and creative director – 4AM Worldwide

Creative communications firm 4AM Worldwide won the integrated digital marketing mandate for Nexus Malls.

The company will build and manage the complete digital presence of Nexus Malls. This mandate is in addition to the design and development of the existing Nexus Malls website which is executed by the 4AM Worldwide team.

Nishank Joshi, Marketing Director, Nexus Malls, said, “4AM Worldwide demonstrates a strong understanding of the retail category as a whole. This expertise combined with their penchant for experimentation and innovation make them the ideal partner in our growing industry.

“Their team is eager, diligent and pays great attention to detail, which has become evident in the multiple discussions we have had over time. We are at an inflection point in the Nexus Malls brand journey and are pleased to have 4AM Worldwide as our partner,” added Joshi.

Anand Nair, Co-Founder and Chief Creative Officer of 4AM Worldwide, said, “We are delighted that Nishank and his team have entrusted us with this exciting opportunity to work on India’s largest shopping mall brand. We see this not just as a digital marketing mandate, but as a chance to really raise the bar with the integration of offline technology as well as innovative social media work. We look forward to realizing the Nexus team’s vision for the brand and playing a part in their aggressive growth plans for the year ahead.”

The agency will be responsible for launching this vertical on digital and social platforms and creating innovative campaigns for the B2B market.

Cathy W. Howerton