2022 Digital Marketing in Healthcare and Elderly Care – powered by SMK

The Inside Aging Masterclass Series on Digital Marketing in Healthcare and Aged Care is designed to teach you how to discover, engage and retain potential customers and differentiate your business.

The elderly care industry is experiencing significant change, including greater transparency for consumers on quality and safety via a star rating system to be introduced later this year.

More than ever, suppliers need to be able to manage all facets of their brand reputation and create marketing strategies that create a pipeline of customers and the trust and positive feeling around who they are and what they are. they do – crucial to being considered an employer of choice too.

The training program consists of 4 online 90-minute sessions starting October 13 and running weekly until November 3. A separate Q&A session will be available to help identify and answer specific questions.

4 weekly workouts
Starts October 13 | 1:00 p.m. – 2:30 p.m. | Delivered via Zoom

4 weekly Q&A sessions
Starts October 14 | 1:00 p.m. – 1:30 p.m. | Delivered via Zoom

Video recordings will be provided at the end of each session for ongoing reference and sharing with your team.

Specifically designed for the aged care and healthcare sectors, the series will be led by SMK Founder and CEO James Fitzgerald, who has trained thousands of marketing and communications professionals in the more effective use of media. social, marketing and media since 2010.

James Fitzgerald – CEO and founder of SMK

Each session will provide a highly engaging approach to mastering the topic and is designed to ensure attendees are able to take away actionable insights to improve their business and provide an immediate return on investment.

Program and dates:

All departure times are 1pm Sydney/Melbourne/Canberra time

October 13, 2022 – Maximize engagement and organic reach in social media

  • Social Media Algorithm Updates 2022
  • Maximize new and underutilized organic features

October 20, 2022 – Developing high-converting social advertising campaigns

  • How to Turn Social Media Likes into Dollars
  • Social advertising strategies, balance between reach and action
  • New Creative Trends and Copywriting Best Practices

October 27, 2022 – Unlocking the Power of Google Search to Generate More Leads

  • 2022 Search Engine Optimization (SEO) Trends
  • Attract more local traffic with Google Maps and Google My Business
  • How to Create Successful Google Ads

November 3, 2022 – Navigating Online Threats and Risks and Protecting Online Reputation

  • Building an engaged community and managing online risk
  • Managing daily outrage in the age of “cancelled culture”
  • Defamation in social media, user privacy and data protection

The entire program is priced at $1195 plus GST with an early bird offer of $995 plus GST available now.

Bookings can be made using the link below or an invoice can be requested by emailing [email protected] (Questions about the course can also be directed to this email)

We held a version of this event last year – what some of our course participants had to say:

“I just watched session 3 which was great and found it very useful, especially the free tools that will help determine what keywords people are using in searches. And, how to use it in conjunction with Google Analytics, which I have but didn’t really know what to do with. I’ll come back to review this session once I’ve put things into practice.

“I’ve really enjoyed the series of workouts so far, thank you.”

“The AnswerthePublic tool is fantastic! I played around with keywords and now I have a plan for my website »

Cathy W. Howerton