Brand management Navigating the Risks and Rewards of NFT Brand Management Cathy W. Howerton April 30, 2021
Media company Numatec launches data-driven omnichannel media company EKN Cathy W. Howerton April 28, 2021
Media company We told you Warner Music Group was going into a media company – now it’s launched an advertising division. Cathy W. Howerton April 27, 2021
Brand management Crocs is a ‘brand management story, not a fad’ + more reasons analysts are defending the label Cathy W. Howerton April 27, 2021
Media planning An essential tool for cross-media planning across target groups Cathy W. Howerton April 23, 2021
Media company Jeff Bezos, Drake and others invest $80 million in sports media company Overtime Cathy W. Howerton April 22, 2021
Media company NUMATEC Launches EKN, Data-Driven Omnichannel Buyer Media Company Cathy W. Howerton April 20, 2021
Brand management AmeriLife Promotes Kelly Atkinson to Senior Vice President, Brand Management and Creative Services Cathy W. Howerton April 16, 2021
Media planning Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Advertising Platform Cathy W. Howerton April 8, 2021
Media planning Behind Jolt Digital’s mission to bring more science to media planning Cathy W. Howerton April 6, 2021
Brand management WME Launches Wealth Management Company/WME Legends Brand – Pollstar News Cathy W. Howerton April 5, 2021
Brand management WME launches property management / branded company WME Legends Cathy W. Howerton April 5, 2021
Media planning McDonald’s Marketing with a Hispanic-specific media planning initiative, Cathy W. Howerton April 5, 2021
