2021 Media Planner of the Year: Emma Withington

Emma Withington was promoted to Managing Partner, Head of Planning in April 2021, after working at Manning Gottlieb OMD for many years across a range of roles, from Account Manager to Chief Commercial Officer to Executive Director. More recently, she was responsible for planning. She sits on the MG OMD steering group to help lead the agency’s overall output.

Over the past 12 months, she’s been involved in four pitch wins, won multiple awards, and overseen a new planning team. She was also instrumental in winning MG OMD’s Media Week Agency of the Year. She also participated in 52 weekly planning forums and three juries.

She is an affable, pragmatic and approachable planner who truly loves media and is excited about the ever-changing industry and how the agency can connect authentically with consumers to grow brands and businesses. his clients.

Over the past year, she has guided her clients and agency through the most dramatic shifts in consumer behavior and media consumption, responding with agility, curiosity and passion to the power of media to deliver business results. to customers. She ensures that MG OMD has a holistic and comprehensive view of the consumer journey and the role the media plays in it.

take me back to CampaignList of Global Agency of the Year award winners

Cathy W. Howerton